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Welcome to the Brief, The Media Leader’s round-up of media news.

At LEAD, Meta’s Rima Amin disputed a November Reuters report of an internal document that said Meta earned 10% of its 2024 revenue from scam ads. The lower figure would still account for $5bn to $7bn in revenue.

In time, ‘cool’ always wins, says Mostly Media’s head of growth. Indie labels have benefited from the democratisation of music, and in media, the collaboration of independents has seen them thrive.

Following the launch of the Credos Trust Tracker data for 2025, Channel 4’s chief commercial officer analyses the results and their implications for TV advertising.

The Best Practice Guide for the Responsible Use of Generative AI in Advertising includes eight principles to consider, as well as actionable steps for incorporating them into working standards.

Online listening has recorded a record share of of 29.8%, according to the latest Rajar figures. 

Linear-like control of streaming ad pods is the latest technology to blur the lines between linear and streaming advertising. Steve Reynolds, CEO at Imagine Communications, believes the final barriers to true Total TV are organisational.

Is the annual performance review facing extinction, or does it still have a role in modern agency workplace culture? 

Should we continue to choose a shared currency of truth? Or do we allow confidence to erode and truth to become negotiable? Barb’s CEO responds to Google’s cease-and-desist. 

Welcome to the Brief, The Media Leader’s round-up of media news.