The former IPA president speaks to Jack Benjamin about his new role at PMG, the agency’s growth strategy, whether his People First IPA agenda had an impact, and the future of the agency model.
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Imogen Fox unveils The Guardian’s third instalment of their annual cultural insights report, Shift Happens. This iteration highlights a new approach to the working week, how people are maximising time and the opportunity this holds to advertisers.
GoodGym has secured an additional £500,000 in media value on top of a share of £1.5m across Sky Media’s portfolio.
Phil Rowley recommends five must-reads on AI and outlines the learnings for businesses and brands.
HFSS restrictions may be voluntary this Christmas, but it’s a perfect time to lean into creative approaches that will be the perfect gift for next year, says Teads’ David Spinner.
On the UN’s World Television Day, Channel 4’s chief commercial officer argues for TV’s superpowers over its digital rivals.
Last month The Media Leader was joined by an expert panel for an online webinar discussing what trust looks like in media and why it matters.
MNC Ventures has taken a stake in Native, a company that aims to connect university students to brands.
Rise’s awards returned this year and despite receiving a hefty 400 nominations from around the world, the winners have been unveiled.
TikTok is the UK’s fourth-largest beauty retailer. Content creators and the cosmetics industry are bracing themselves for Wicked: For Good, says Siobhan McDade.