Marketers are embracing “interactive branding” amid a wider push to better balanace long-term brand building with short-term sales results, McKinsey’s ‘State of Marketing Europe 2026’ report found.
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At the Future of Media London 2025 the winners of this year’s awards dropped by at The Media Leader Studios to discuss their careers and what lead them to this point.
The Daily Telegraph may have broken the story that has plunged the BBC into crisis, but the newspaper group is facing a crisis of its own, as Ray Snoddy explains.
Video solutions on the premium open web offer distinct, often unsung advantages, providing an alternative vision to the riches of the walled gardens, argues GumGum’s head of sales.
Hannah Blake and Nick Moar, leaders of the Daily Mail’s new social publishers, discuss their editorial and commercial visions for DMG Newmedia and Creator Media, and how social can be harnessed to build publishing brands in a new era.
Brands that invest in OOH benefit from short-term sales and long-term business results, says Rapport
Rapport’s latest report Standing on the Shoulders of Giants reveals the power of investing in OOH, with brands who invest more than 15% of their budgets seeing uplift in sales value, profit and market share.
Media budgets are expected to grow “confidently” in 2026, with UK marketers signifying a shift back to brand investment in an effort to rebalance years of performance-driven focus.
Last night in front of a full house at Odeon Luxe West End in London’s Leicester Square, Goodstuff became Media Mind 2025 Champions
Have you been questioning the BBC’s value since the scandal erupted? The Grove Media’s MD looks at why it’s so important for the UK advertising industry.
Is adland collectively on mute about female burnout? Nicola Kemp says there are a few topics that elicit an eye roll as quickly as the idea that women are disproportionately overwhelmed.