Strategy Leaders: Doing nothing is not an option and solutions must be found by developing new approaches, Nick Manning warns.
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TVSquared, the TV measurement company, has launched what it claims is the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.
This October could be the most demanded month ever to advertise on TV, according to media leaders.
There’s just one week left before the final window closes for this year’s Mediatel Media Research Awards.
Exclusive: Spotify has hired Sally Keane, the long-serving commercial chief at LinkedIn, to be the music streaming giant’s head of UK and EMEA sales.
Radio’s growing reliance on voice assistants has the potential to be a significant threat, warns Bauer Media Audio’s Paul Keenan.
The Government needs an urgent “action plan” for radio to ensure it remains freely available online, MPs have warned.
Advanced booking deadlines were reduced last year in response to the pandemic. Is this the future of broadcast advertising? Mediatel News asked media leaders whether longer advanced booking deadlines should be brought back in.
The Advertising Association has chosen Tesco chief customer officer as its new president for the next three years.
Demand Science’s president internationa looks at the importance of data for the evolving role of sales and marketing
