More Newsline articles

The vast majority of consumers are annoyed by repetitive ads. Radio listeners tend to highly loyal and should be approached with care by advertisers.

NBCUniversal has announced that Omnicom Media Group will integrate with NBCU’s Audience Insights Hub, their proprietary data clean-room environment.

UKTV’s crime drama channel, Alibi, has launched a special out-of-home (OOH) campaign that encourages passersby to walk around blocks to find the ad’s “sweet spot”.

The world of work has opened up like never before. This means more opportunities for employees and a bigger talent pool for employers.

The content budget for ITV’s new streaming service will increase to £1.35bn as it prepares to launch before the World Cup in November.

While the international iteration is said to be keeping its head above water, the tea leaves don’t look good for the UK version.

Pandora and Ancestry have become the first advertisers to use ITV’s QR ads format.

Radio industry body, Digital Radio UK, will be transferred into Radioplayer after an agreement was reached by the BBC, Global, Bauer and Radiocentre.

Britbox UK managing director, Will Harrison, will step down from the streaming service ahead of the launch of ITVX.

Pinterest UK & Ireland’s boss is going against advice to stay true to her values and believes ‘serendipity’ is the tech platform’s route to success.