In his new recurring column for Mediatel News, Laurence Green warns that the advertising community must make the case for a stronger media ecosystem.
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BBC Three returns to linear TV screens from 7pm tonight after six years online.
While big brands might want to behave like small insurgents, those newcomers would die for their balance sheets.
Planning for brand activations in the virtual worlds of the future requires better use cases and a more vivid imagination.
Google has abandoned FLOCs for something called Topics. But how is any of this really helpful for commercial media?
The digital media giants’ divergent destinies could become much clearer this week, writes the editor.
What would really happen if regulators and governments forced it to spin off its advertising business? Would media be better off?
Ex-Channel 4 chair Charles Gurassa has been chosen to lead Guardian Media Group (GMG) Board.
