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Creating a framework for measuring attention will not only help us get more engaging ads in our media, but should also deliver a more sustainable industry as a result.

Barbuda will launch its first solo tourism campaign promoting it as an “exclusive” destination to interested travellers later this month.

This week’s news digest was dominated by events in Ukraine and Russia, while TikTok and Spotify announced big sponsorship news and Nielsen’s acquisition was finalised.

The NBA and other sports leagues have previously tested virtual ads, such as during the 2020 playoff “bubble” in Orlando.

Ofcom has revoked the Russian state-backed news broadcaster RT’s licence to broadcast in the UK with immediate effect.

Will ITVX’s “futureproof plan” rival the likes of Disney+ and Netflix?

Recruitment revenues have driven a bounceback in growth for digital publishers,

Sky and Virgin Media are forecast to lose one-sixth of their combined subscriber base over the next five years.

Analysts are optimistic about the BBC’s short-term future, but less certain about proposals for UK subscriptions and advertising.

Social enterprise The Big Issue has launched a campaign with personalised digital billboards and geolocation to shine a spotlight on its vendors.