More Newsline articles

Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf

Newspaper editors need to raise their game or make way for people who understand the need for radical change, warns Raymond Snoddy

Running media campaigns doesn’t always have to have a negative impact on the environment

Ad fraud on digital audio is following a similar path to the the early Wild West days of connected TV. In some cases, it’s actually worse

Cilesta Van Doorn will join Global in October

Ex-Rapport boss is leaving Miroma Group as head of its outdoor operations as the company consolidates out-of-home into a new global business

It may seem harmless or even enterprising, but ‘making do’ by giving digital tasks to offline media people is fraught with danger

Not only is radio surviving, it seems to be thriving despite so much tech disruption in audio

The Brand Advance branding will appear across the team’s cars and race wear.

Of course this year will see a big rebound in media spend. But predicting an 8% increase next year is fraught with unknowns, writes the editor