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TV ad pricing in January 2022 “bucked” historical trends to surge past levels not seen since before the Covid-19 pandemic.

The boldest media shops now have an opportunity to move beyond media and start setting marketing strategy more generally. 

The challenge the OOH sector now faces  is to reach and surpass pre-pandemic levels of growth, writes the CEO of Kinetic.

Premium spirits company, Beam Suntory, has appointed Jerry Daykin its vice president of global media. 

Radio brands have loyal audiences and advertisers must consider how much time is spent listening when running commercial campaigns.

NBCUniversal will be Anzu’s global sales partner and exclusive third-party seller in the US and UK.

Editor’s comment: Long before Putin invaded Ukraine, our media was invaded by Russian disinformation and the conflict has no end in sight.

Developing new revenue streams was listed as the top priority for digital publishers, according to new research by The Association of Online Publishers (AOP).

The founders of a new media start-up want to “turn the way people consume Jewish media on its head” with a disruptive Web3 business model.

Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.