More Newsline articles

UK audiences spent more minutes in total and average minutes per person on TikTok than BBC online in September 2021, new figures show.

Spotify has been testing a vertical video feed similar to TikTok in a beta version for iOS.

ITV’s annual bash for advertisers was packed with memorable content – including some striking off-the-cuff moments – writes the editor.

Ads promoting cosmetic interventions to under-18s will be banned under new advertising regulations.

Nadine Dorries stumbled on the source of Channel 4’s funding in a her first appearance before the Culture Select Committee. 

BARB’s latest viewing data found Netflix reaches one third of people aged over four on a weekly basis. 

The first months of 2022 are predicted to be significantly more expensive to advertise on TV than previous years because of higher demand from brands.

Mail Metro Media was followed by Teads (82.4%), Captify (82.2%) and Pinterest (81.0%).

The finale of series 12 of The Great British Bake Off attracted a peak of over 7 million viewers, with Channel 4 claiming it was its highest-rating commission this year. 

Why are advertisers charged for unseen ads? Traditional metrics are becoming insufficient to track the performance of a campaign accurately.