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Bauer’s commercial chief and Wickes’ head of marketing explain how their relationship has now lasted for a decade.  

Wavemaker has hit upon its own system of scoring brands as a way of opening doors to new-business opportunities

The Broadcasters Audience Research Board has added smartphones to its unduplicated reach and time spent viewing data

If 2020 really was a landmark year for video on demand as Ofcom says, then 2021 or 2022 really needs to be a landmark year for user experience.

The campaign was created in-house and brokered by the brand’s media agency MG OMD

Kell will oversee Havas Media Group’s data and product offering

Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf

Newspaper editors need to raise their game or make way for people who understand the need for radical change, warns Raymond Snoddy

Running media campaigns doesn’t always have to have a negative impact on the environment

Ad fraud on digital audio is following a similar path to the the early Wild West days of connected TV. In some cases, it’s actually worse