Cilesta Van Doorn will join Global in October
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Ex-Rapport boss is leaving Miroma Group as head of its outdoor operations as the company consolidates out-of-home into a new global business
It may seem harmless or even enterprising, but ‘making do’ by giving digital tasks to offline media people is fraught with danger
Not only is radio surviving, it seems to be thriving despite so much tech disruption in audio
The Brand Advance branding will appear across the team’s cars and race wear.
Of course this year will see a big rebound in media spend. But predicting an 8% increase next year is fraught with unknowns, writes the editor
What if we focussed our collective efforts on demonstrating to the world what this wonderful discipline can do to build their business?
Upfluence helps companies quickly sort through millions of influencer profiles to find top performers
This growth will recover the entirety of 2020’s £1.8bn decline
Dentsu UK is trying to make it easier for clients to reach more LGBTQ+ people, ethnic minorities and over-50s through its media spend
