More Newsline articles

An amazing few days for commercial media must not blind us to the challenges that incumbents face

News UK has launched a first-party data platform, giving advertisers access to 36.5 million digital readers. 

The first metric to be tested will be a Cost Per Completed View – a guarantee that clients will only pay for video ads viewed in full

A massive 25.7 million people watched England beat Denmark live last night on ITV and reach the European Championships Final for the first time. The broadcaster, which showed the game exclusively in the UK between 6.30pm and 11.15pm on 7 June, had an average audience rating of 16.7 million. The audience peaked at 25.71 million at… Continue reading ITV scores 26m audience peak for historic England Euros win

Starcom has launched an automated media booking bot, which when tested by the Publicis-owned agency was found to improve speed and accuracy by up to 50%. 

Globally renowned media science researcher and media innovation professor Karen Nelson-Field introduces her new column

You can’t order an algorithm to manage your campaign, any more than you can order a toddler to bake a cake, writes The Kite Factory’s search director

Bauer Media has launched a targeted advertising solution, using first-party data from its publishing and radio websites.

The outdoor advertising company has partnered with Jamii, a discovery platform for Black British brands

Raymond Snoddy assesses the media responses to England reaching another semi-final of a major tournament