Partner Content: Mail Metro Media has partnered with Lumen to conduct a major online project called Centre for Attention measuring attention rates, brand recall and purchase intent.
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TV and radio companies need to focus on retaining women and people with disabilities in the coming years, a new Ofcom report warns, as more people from those groups will leave than join.
Disney+ exponential growth has taken viewing time and share from Netflix according to IPA TouchPoints data for 2021.
UK advertising companies will be awarded “All In Champion” status next summer if they can demonstrate they have made concrete steps towards completing All In Action Plans.
Has the spreading stench of sleaze scuppered Dacre’s Ofcom appointment, asks Raymond Snoddy.
Sir John Hegarty is worried about the truth being seen as a “negotiable concept” in marketing and society at large.
Bloomberg’s Arif Durrani analyses the progress and outcomes from the climate change summit in Glasgow
With more conscious planning and creative solutions, reducing the environmental impact of media planning doesn’t need to mean we compromise on effectiveness.
All the data shows both humour and ad effectiveness are in decline. But why is this happening, and how can we change it, asks Hearts & Science CSO Simon Carr
Digital media data platform DoubleVerify has made its measurement solution available in Europe, Mediatel News can reveal.