As the political landscape of the UK changes and the pound soars, our experts and industry figureheads give their reactions.
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This month Mediatel hosted the tenth annual Future of TV Advertising, a global conference offering strategy and thought-leadership for the broadcast market.
The inflating cost of TV advertising means agencies and their clients need to start looking at how they can build fame through new media, Starcom’s executive head of strategy said this week.
Speaking at FTVGlobal, Lisa Walker said the UK was one of the most complex and mature markets in terms of digital adoption, but added: “We have to… unlearn digital reliance where there has arguably been over-investment.”
The entire daily market was down just -0.6% and most titles down marginally on October.
Drayton, who has been with the page-wrap business since its launch in 2009, will be replaced by Matthew Newcomb, Inskin’s COO.
Mediatel shares exclusive new consumer data on SVOD pricing strategies, unveiled at Future of TV Advertising Global.
The story of four-year-old Jack Williment-Barr is a perfect symbol of what a serious local newspaper can do when that story is then amplified across the media – and how social media remains a double edged sword.
To help simplify the buying and trading process, marketers have this week boosted calls for the TV sector to unify measurement across its increasingly splintered offerings.