Project Origin’s Richard Halton explains why the journey towards cross-media measurement is one worth making.
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Partner content: In creating a fairer future, we need to consider the role third-party cookies have played in defining consumer experiences of online advertising, writes PubMatic’s Emma Newman.
Innovation is often shelved, left as a plaything for the rich, writes Spark Foundry’s Marcos Angelides. But in reality, it’s the brands with the least budget who are best suited to innovate.
Dominic Mills argues for the revival of three of advertising’s dying arts: the power of three, the power of rhyme, and the copy-heavy TV ad.
Almost a year after it was first announced, ITV’s premium advanced advertising platform, Planet V, has today been formally launched to the market.
Following the launch of his new book, researcher and author Justin Gibbons explains why now is the perfect time to think about media in a different way.
In the lead up to the London Marathon, performance coach and media consultant Steve Hobbs considers the parallels between running and business
Danny Donovan tells Mediatel News about his first year in the driving seat at Mediahub UK, making the most of a bad situation, and why sometimes the best thing a brand can do is to stop advertising.
Reach, the UK’s largest newspaper publisher is seeing a ‘strong recovery’ in digital advertising following revenue and profit falls for the first half of the year