WPP’s investment wing, GroupM, has forecast a deceleration in global advertising growth, with this year expected to record growth of 4.8% vs 2018’s 5.7%, followed by 3.9% in 2020.
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Demand-side adtech business The Trade Desk has today announced a new partnership with EBX, the digital ad sales partnership between four major European broadcasters.
Zenith also notes that the price of media has grown faster than adspend over the last 10 years as commercial audiences shrink.
What started as a campaign at the end of December 2018 to challenge negative stereotypes, has quickly become a movement over this past year. Join us to celebrate.
GroupM’s latest adspend forecasts are incredible – but what happens when you factor in ad fraud? Plus: We’ll eat our casquettes if come Boxing Day sales in £2,000 exercise bikes haven’t spiked.
WPP has completed the sell of 60% of its research and analytics business Kantar to Bain Capital, in a deal that is expected to return $1.2bn to WPP investors through a share repurchase programme.
Full report available at: Mediatel > Connected > Connected Surveys
McDonagh, who is set to join the publisher of the Daily Mirror and Daily Express in January, will be responsible for delivering a data and customer strategy.
Full report available at:Full report available at: Mediatel > landscape > revenue-and-forecasts > Data
If David Montgomery successfully takes ownership of JPI Media, his ambitions will only grow, writes Raymond Snoddy.