Governments, NGOs and companies often fail to shift behaviour because they believe changing what people think is enough to change what they do, writes William Hanmer-Lloyd.
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The UK’s online advertising and publishing sectors are currently preparing for a major shake-up to a staple component of their trade, but by doing so the market will be forced to mature.
Q2 saw ad expenditure climb 5.8% year-on-year (YoY) to a record £6bn, according to the Advertising Association/WARC Expenditure Report. Here, industry bosses reflect on the findings.
Last quarter we reported that commercial radio was closing the gap on the BBC with its highest share of listening hours in recent years.Now, according to the latest figures released by Rajar covering Q3 2019, commercial radio has claimed its largest share of the market in two decades – 48.1%.Meanwhile, Global continues to pull in… Continue reading Commercial radio closes the gap
Paul-Georges Picot looks at how left-field buyers seeking to add data-driven personalisation to their portfolio are impacting the sector’s M&A activity.
After recording “stellar” growth across online formats, full year adspend growth figures for 2019 have been upgraded 0.4 percentage points to 5%, reaching £24.7bn in total.
Despite the half-truths, misinformation and lies, Zuckerberg is right to say that banning political ads on Facebook would be anti-democratic, writes Dominic Mills.
The world’s largest advertising network posted growth of 0.7% with a stronger performance in Europe helping offset weakness in the US