As the industry prepares for the ICO’s AdTech Fact-Finding Forum, Damon Reeve offers a guide for the two most important links in the programmatic supply chain.
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Agency network Publicis Media has hired Steve Bignell as UK chief executive of Publicis Media Exchange, replacing Chris Williams after his move back to the US.
Unlike so many other retailers, M&S actually wants to show you delicious food in its festive advertising. It’s almost radical, writes Dominic Mills.
Adding another extension to its Absolute Radio brand, radio giant Bauer Media is set to launch a new decade station covering music from 2010 to 2019.
Bauer Media is extending its Magic brand with the launch of a new digital radio station later this month, capitalising on the rising popularity of musicals.
Advertising revenues across the Transport for London (TfL) network have gone up £1m since the introduction of the junk food advertising ban, but one stakeholder says TfL could be missing out on millions.
October was a poor month for newspapers, with circulation down almost entirely across the board.
Greggs is switching up its marketing strategy to drive a reappraisal of its brand among customers, as it looks towards vegan and vegetarian food, delivery, hot food and coffee for future growth.
“It hasn’t changed us and we’re only going to focus on ourselves,” said David Norris, during MAD//Fest 2019.