After decades of growth in consumption, data, tech and channels, marketing could soon witness a slow down. How will it cope, asks Matthew Hook.
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The total across Disney+, Netflix, Amazon, Apple TV+ and HBO Max will therefore double over the next six years, growing by 257 million subscribers to 529 million.
Two new ventures prove there’s life and opportunity out there for those who have escaped traditional agencies, writes Dominic Mills.
Full report available at: Mediatel Connected > Connected Surveys > Data
The evolution of cross media measurement poses some tricky questions, writes David Pidgeon.
The news comes as Dentsu announces a series of organisational changes across Amplifi, following an internal review.
Facebook has confirmed that it would allow the Conservative party’s “doctored” Kier Starmer video to run as a paid political ad on its platform, alongside calls for UK electoral law to be “brought into the 21st century”.
The BBC and ITV’s joint streaming service BritBox has launched in the UK this week, after signing deals with Channel 4, BT and Samsung. Here, industry experts give their reaction, alongside tweets from the public.
The trade body for UK advertisers has launched a new cross media measurement programme as advertisers seek to challenge the status quo and ultimately improve the way investment is planned across all media.