Steven Scaffardi hosts a debate looking at how publishers are navigating their way through the pandemic.
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Commercial radio broadcaster and out-of-home giant Global has joined forces with OOH specialist Kinetic and marketing agency AKA on an outdoor advertising campaign to support London’s art and cultural venues.
Following the publication of Ofcom’s report into our online consumption habits, Ray Snoddy sifts through the findings to understand its implications.
Bad news for those working in advertising: a new study from publisher Reach Solutions has revealed that industry professionals do not understand the aspirations of the mainstream public.
The sun is shining, life is returning to our streets and, for those in the business of brand building, a new chapter is about to begin, says Arif Durrani.
Full report available at: Mediatel Connected > Display > Press
Mihir Haria-Shah asks his industry colleagues to play their part in helping make adland a more diverse place to work
Analysis of the latest data paints a positive outlook for the national press, with a distinct upward trend in the number of readers who are prepared to pay for their content through a website.
In light of the uncertainty caused by the pandemic, TV marketing body Thinkbox has updated its ‘Demand Generator’ optimisation tool to offer users greater flexibility over its output.