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The impending disappearance of third party cookies has no doubt created a new race in the adtech industry, writes Babs Kehinde – but there are a few points that need considering if it’s going to get the pivot right.
Mediatel explores how media measurement is evolving and what this means for advertisers, publishers and agencies.
Wildman – president of Hearst Europe and CEO of Hearst UK – discusses what impact he’s seen Covid-19 have on the business so far, and what the future holds for the publisher’s magazine brands.
It’s important that magazines adapt on all sides, writes Bauer Media’s Lucie Cave – ensuring content is revised for both its readers and its advertisers
VCCP’s Aidan Mark shares 10 performance lenses that are positively influenced by brand building.
The report highlights some significant reach differences between different markets.
Big Issue magazine vendors will return to the streets of England, Scotland and Wales on Monday July 6, armed with PPE and contactless card payment equipment as part of new Covid-19 safety precautions.
The Times Radio wants a slice of the BBC’s audience, but Dominic Mills wonders if it’s available. Plus: the Facebook boycott; and parting ways with Mediatel News’ editor
Why does adland foster such misunderstandings about the aspirations of the wider public?