Channel 4, ITV and Sky will again come together to pitch the value of TV advertising at the Big TV Festival 2019.
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UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
Speaking at Future TV Advertising Forum Manchester, ITV’s business development director reveals what we can expect to see from ITV’s advertising strategy in the coming months. Videonet editor-in-chief John Moulding reports.
The CEOs of all three companies will sit on a single panel on the first morning of the event, chaired by Mediatel’s editor at large, Dominic Mills.
With JCDecaux’s majority backing, JC Conti has built the out-of-home sector the programmatic platform it needs to thrive in the digital age – can he convince rival businesses to join?
UK advertising spend has had its strongest second quarter since 2014, with adspend during Q2 2018 up 6.4% year-on-year (YoY) to £5.6bn.
The campaign involves creating and distributing reactive ad copy in print and in line with the day’s news agenda across The Sun and The Times.
Ofcom’s block on BBC iPlayer box-sets is a time-consuming distraction that ignores the real threat of Netflix, Amazon and Apple, writes Ray Snoddy.
Whilst consumer spend grew 14% in identity categories between 2015 and 2017, advertising spend in those categories grew just 2% – despite an increase in overall ad spend of 12% in the same period.
The partnership, titled Flourish, will see Vizeum open the doors of the festival to 25 young people currently outside of the industry, who are looking to get their first step on the media ladder.