Advertisers, limited by choice in a market dominated by a handful of big players and where data tends to be under lock and key, are looking for workarounds to some of the drawbacks to using social media platforms to deliver ads.
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Following the appointment of Unilever’s Keith Weed as president, the Advertising Association (AA) has appointed Sharon Lloyd Barnes as its new commercial director.
Channel 4 has today confirmed that Leeds will be the location of its new national HQ while Bristol and Glasgow will be home to its two new creative hubs.
How many high street chains will have to close, or local newspapers be driven to extinction, before anything meaningful is done to make the big tech firms pay fair tax, asks Ray Snoddy.
Exterion Media’s Andrea Marsh expects OOH to grow by embracing video – but it will require forward-thinking agencies and clients to work together…
timeTo, adland’s answer to the MeToo movement, is today launching a multi-platform advertising campaign, designed to encourage people to consider where they would draw the line between normal interaction and sexual harassment.
Old stereotypes die hard and according to new research, a worryingly large percentage of men and women still believe that finance is a man’s game.
The Specialist Works has made two senior appointments: Katie Lobina as trading director and James Olney as head of data and analytics.
Full report available at: Mediatel Connected > AV > Radio
Advertising has the power to shape business, culture and behaviour – so now it’s even more important to embrace the positive impact of what we do, writes strategist Tara Austin.