More Newsline articles

It’s time to find a new mantra if advertising wants to at least slow its slide into public distrust, writes Jacqui Wallis.

Using behavioural science, William Hanmer-Lloyd explains why ad targeting should be far more focused on context, mood and recognition of our flawed decision making.

WPP’s Wunderman UK has appointed Niki Foteinopoulou as lead data scientist, continuing to strengthen its data and analytics team.

The key figures for some social media platforms show costs are up while engagement is down – so why are advertisers choosing to ride it out, asks Dominic Mills. Plus: an estate agent’s wet dream, and annoying headlines.

10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. This week: Direct Line’s Marketing Director, Mark Evans.

Magic Radio is set to take the entire radio station to Paris where the upcoming film is mainly set, and will be broadcasting live links from the world premiere during Drivetime with Richard Allison.

The option to block the ads will be available across over 140 channels on Sky and Virgin Media TV platforms, including Sky Sports.

Since becoming a fully-fledged bank a year ago, Monzo has become the UK’s fastest growing bank with a billion pound valuation. Here, its marketing boss explains the strategy behind the success.

Maddie Armitage will be joining Dentsu Aegis Network as chief data officer for the UK & Ireland.

The winner will have the option of locating its business with Fetch at its Shoreditch HQ and receive a package of managerial support, mentoring and training.