‘The Age of Television’ combines findings from a quantitative survey of 6,000 people in the UK with qualitative analysis of 150 days of TV and video viewing, filmed through camera glasses worn by 30 people.
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As Channel 4 packs its bags and ventures out of the London bubble, ITV explains the benefits of expanding out into the regions
Bauer Media is to launch a new national radio brand aimed at 40-59-year olds. Expect: Blondie, Queen, Madonna, Fleetwood Mac.
For the pro-Brexit press, events could leave them facing ever more extreme contortions to explain to their readers the difference between what was promised and the unfortunate reality.
It may seem self-evident to those in the creative department, but too often people neglect the importance of their message and their creative, writes Daniel Wilkinson.
Adland has broken out in a rash of effectiveness studies, and they all point in a similar direction. Will they be listened to, asks Thinkbox’s Matt Hill.
Buhlmann will be replaced by Dentsu’s executive chairman Tim Andree, who will maintain both titles. The surprise announcement was made as part of Dentsu’s third quarter results.
UK businesses will spend almost six and a half billion pounds on seasonal advertising during the final quarter of this year, amid tough challenges on the high street.
Stevenson takes over from Jon Priest, who stood down in July to join the main investor board as a non-executive director.
As part of its new brand strategy, the men’s media title will also be launching a refreshed Esquire.com/UK to increase the coverage of luxury, style and culture content.