A few evangelical experts are leading everybody else at great speed towards a little-understood destination. Here, CPUK’s Roy Jeans explains the consequences.
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Brands looking to diversify must ensure they don’t dilute their proposition, warns Millward Brown’s Elspeth Cheung
Does live video streaming really have the potential to disrupt the traditional broadcast model, asks VCCP’s Lee Baring.
Following 2016’s Rio Games, brands should be confident about featuring disability in advertising, writes Heather Andrew
Napoleon’s Army saved many lives by only treating the more seriously wounded first. Here, Richard Shotton explains how the same principle could save millions of modern marketing pounds.
Bob Wootton investigates the rumour that one part of a holding group has told media owners to trade their way – or don’t trade with them at all.
Last week was a tumultuous one for the ad industry, writes Ebiquity’s Nick Manning – and the consequences could be monumental.
MC&C media’s Mark Jackson asks if Facebook’s News Feed has been a harbinger of doom for traditional media or the gateway to new opportunities.
Viewability is an important issue, but trying to force users to view is not the solution, writes ISBA’s Mark Finney
Richard Shotton journeys back in time to the Second World War, where he says brands could learn a thing or two about data…