Branded content is at the forefront of the competitive magazine market, says the CMA’s Clare Hill – but how did this happen, and where does it go next?
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Is using social media during the TV break a good thing for advertising, or merely a competitive distraction? Media Native’s David Brennan looks at some compelling new evidence…
The latest ABC release for the July to December 2013 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from Carat and MediaCom.
| Sue Hunt
Varying definitions, exotic sounding acronyms, buzz words and new technology: programmatic trading is bound to confuse, says Improve Digital’s Sue Hunt – but it really doesn’t need to be so complicated.
James Whitmore, managing director of Route, warns of the danger of combining complex data.
Martin Ash, research director for Millward Brown, examines how marketers can strategically incorporate digital touch-points into their multimedia campaign planning.
After a bumper Olympic year, outdoor was expecting a much tougher time in 2013 – but it’s continuing to see growth, says Mike Baker, CEO of the Outdoor Media Centre. Here, he explains why.
As Rajar announces the latest radio listening figures, Newsline presents industry reaction to the results, with opinion and analysis from Ipsos MediaCT, Carat and Bauer Radio London.
High-end audio visual chicanery is no longer the sole preserve of advertisers with the deepest pockets, says ISBA’s Bob Wootton. Easily-accessible tech has democratised content creation – but is this entirely for the good?
Smartphone and tablet web browsing is commonplace, yet many publishers still haven’t made the move to mobile, says Vibrant Media’s Fiona Salmon. Here, she explains why they really cannot afford to miss the boat.