More Outdoor articles

In brief: Transit media network Adverttu has rebranded to Drovo and launched a digital network of 50 ‘vehicle-topper’ screens.

The Media Plan: Pet food brand Lily’s Kitchen has leveraged out-of-home, radio, and podcasts to target new Gen Z and Millennial “pet parents” at key times of day.

Contextual relevancy is being brought to a mass medium that has always offered creative opportunities for emotional messaging.

Ad campaigns that begin on out of home are having “nine lives” as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.

In brief: Battersea Power Station has appointed Ocean Outdoor as its outdoor media partner.

Its total portfolio of digital screens across the UK is now at 1,300 with a digital presence in every city in the top 30.

Ad revenue growth for the UK out-of-home industry surged by 79% for the first six months of 2022, latest estimates have shown, as the sector recovers from Covid-19 restrictions.

In brief: Mindfulness campaigner and podcaster Jay Shetty took over Piccadilly Lights digital out-of-home screen with a message for World Mental Health Day.

Over a third of UK media professionals said they had added new budgets to programmatic digital out-of-home.

EA Sports has launched a campaign targeting football fans and gamers by using programmatic OOH to upweight activity against key Premier League match days and stadiums.