Worldwide out-of-home revenue will exceed $40bn for the first time this year, according to the World Out of Home Organization Global Market Index Report.
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The outdoor media owner is looking to help brands use digital out-of-home to grow their Gen Z audiences.
Budweiser and Weetabix are among the first major brands to launch nationwide multichannel campaigns during a period of “late money” being spent on TV in the UK this summer.
Ocean Outdoor’s new “Headliner” digital out-of-home package offers a way for brands and agencies to leverage cinema and TV ads in an outdoor environment.
In brief: This marks the first time the World Out of Home Organization (WOO) Global Congress has been held in South-East Asia.
JCDecaux UK’s head of programmatic shares what is holding back industry growth and what the next steps towards transformation are.
TV advertising spend in the UK is expected to decline by 3% this year amid “tightened budgets”.