Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.
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The UK’s major outdoor media owners have entered into a landmark deal to create a centralised system for tracking and verifying all DOOH advertising.
Ryan Rummery, commercial DAX director tells The Media Leader about his dream superpower and his greatest achievement of becoming a mentor.
In brief: Philip Thomas, the former joint-chief executive of JCDecaux UK, has joined OOH Capital, the global out-of-home advisory company and consultancy.
Finding a media channel that maximises reach might be the answer to surviving the recession.
The UK advertising and marketing’s LGBTQIA+ advocacy group has launched its biggest campaign to date using outdoor sites across the UK.
UNITED24, the global aid initiative set up by Ukraine President Volodomyr Zelenskyy, has launched a nationwide out-of-home (OOH) campaign to raise awareness of the continued conflict.
The Holocaust Memorial Day Trust leveraged ad space secured pro bono by independent media agency the7stars for this year’s campaign.
A joint study has revealed consumers are 62% more likely to search on mobile when out-of-home (OOH) campaigns use location messaging.
The UK ad market will grow by 3.8% to a total of £36.1bn in 2022, according to the latest quarterly Advertising Association/Warc Expenditure Report.