Ocean Outdoor’s new “Headliner” digital out-of-home package offers a way for brands and agencies to leverage cinema and TV ads in an outdoor environment.
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In brief: This marks the first time the World Out of Home Organization (WOO) Global Congress has been held in South-East Asia.
JCDecaux UK’s head of programmatic shares what is holding back industry growth and what the next steps towards transformation are.
TV advertising spend in the UK is expected to decline by 3% this year amid “tightened budgets”.
JCDecaux’s public-access defibrillators at outdoor screens have been used more than 500 times in 16 UK cities.
In a frank press conference at Cannes Lions, jury chair and GroupM CEO Christian Juhl sharply criticised media agencies for lower quality awards entries at Cannes.
Some of the world’s most influential out-of-home leaders discussed how collaboration, audience measurement, and automation is the way forward for the medium, reports Ella Sagar from Lisbon.
GroupM’s global advertising growth estimate for 2023 remains unchanged from its December 2022 forecast at 5.9% growth, behind expected 7.0% global inflation.
A theme running through the World Out of Home Organisation conference in Lisbon this week was how OOH can surpass its current share of global adspend over the next five years.
Tom Goddard, president of the World Out of Home Organisation, announced today at its Global Congress he would be stepping down over the next year.