Gymbox’s brand and marketing director Rory McEntee wrote a column earlier this year about the risk fake ads, good or bad, pose to brands. Then his brand released a fake ad, and there is as yet no response from the gym chain.
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Out-of-home media owners need to be “on their guard” in response to a rise of fake ads posing as billboards, one of the UK’s biggest outdoor media sellers has warned.
Denise Turner joins Jack Benjamin and Ella Sagar to discuss developments in ad measurement, the viral success of fake OOH ads, and whether we’ve yet reached a ‘new normal’ when it comes OOH viewership.
Ocean Outdoor has become the exclusive media partner for Allied London’s Spinningfield business and residential quarter and St John’s city centre neighbourhood in Manchester.
Global and Transport for London have denied that an ad circulated online and previously reported in The Media Leader, and other publications, is on either of their systems.
Justin Cochrane tells Ella Sagar about Clear Channel Outdoor’s aim to become a US-only business, what would be the ‘right’ buyer for the UK operation, and how out-of-home needs to be more consistent with its message to advertisers.
Fake ads or branded ‘fan art’ stand a much better chance of going viral when they marry bizarre activations with seemingly real world locations.
Jack Benjamin, Omar Oakes and Ella Sagar are back on the podcast this week to analyse some of the industry’s biggest stories.
Kinetic’s head of planning explains how smart city OOH advertising will not only shape the urban landscape of the future, but also offer dynamic, measurable and multichannel opportunities for advertisers.
US-based outdoor media company highlights UK operation for delivering higher margins, a higher degree of digital penetration, and less volatility.