More Outdoor articles

In brief: Yahoo has announced an outdoor integration with DAX, Global’s digital advertising exchange.

Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m.

Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.

Thanks to advances in technology and innovation, advertisers can leverage out-of-home in their campaigns on a shoestring budget. Here’s how.

The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.

Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.

Outdoor advertising specialist CP Media has acquired bus and tram advertising business Adverta Transport Advertising.

The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.

Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.

Australian adtech company Veridooh has entered into a partnership with indie UK outdoor media owner Limited Space.