The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.
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JCDecaux’s co-CEO in the UK, Dallas Wiles, tells Omar Oakes why the outdoor media company thinks 2023 will the year of the public screen.
From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?
In brief: Clear Channel has now installed 100 Living Roof bus shelters in cities across the nation, the outdoor media company has announced.
In brief: Yahoo has announced an outdoor integration with DAX, Global’s digital advertising exchange.
Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m.
Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.
Thanks to advances in technology and innovation, advertisers can leverage out-of-home in their campaigns on a shoestring budget. Here’s how.
The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.
Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.