A new study by Global has found campaigns that use a variety of large screen outdoor formats build more brand awareness and experience “a multiplier effect” across categories.
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Advertising revenue from the out-of-home display will go to conservation charity English Heritage to help pay for repairs to the landmark.
Ocean Outdoor has today launched DeepScreen® Alive to select 3D screens across Europe, adding real-time data and immersive capabilities to campaigns.
In brief: Dentsu media agencies Carat, iProspect and Dentsu X will be able to access OOH Capital’s consultancy services through its own OOH service platform.
In brief: The World Out of Home Organization (WOO) has chosen 12 international out-of-home professionals to make out-of-home (OOH) more “green”.
In brief: Talon, the global out-of-home media agency, has acquired Evolve, an international out-of-home (OOH) specialist.
Partner content: There are still clear divisions between “your channel” and “my channel” across DOOH and programmatic teams, warns JCDecaux UK’s chief commercial officer.
Bob Wootton examines the new out-of-home verification system and Procter & Gamble’s new digital focus.
Route, the out-of-home (OOH) audience measurement body, has issued a Request for Proposal (RfP) to partners to design a measurement system.
Anti-knife crime charity The Ben Kinsella Trust has launched a campaign for Mother’s Day with Clear Channel UK using AI machine learning.