Finding a media channel that maximises reach might be the answer to surviving the recession.
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The UK advertising and marketing’s LGBTQIA+ advocacy group has launched its biggest campaign to date using outdoor sites across the UK.
UNITED24, the global aid initiative set up by Ukraine President Volodomyr Zelenskyy, has launched a nationwide out-of-home (OOH) campaign to raise awareness of the continued conflict.
The Holocaust Memorial Day Trust leveraged ad space secured pro bono by independent media agency the7stars for this year’s campaign.
A joint study has revealed consumers are 62% more likely to search on mobile when out-of-home (OOH) campaigns use location messaging.
The UK ad market will grow by 3.8% to a total of £36.1bn in 2022, according to the latest quarterly Advertising Association/Warc Expenditure Report.
Out-of-home media owners, Ocean Outdoor and Branded Cities have launched a new “super premium” network in the UK and US as part of a long-term partnership.
OPEN Media has become B-Corp certified in a claimed UK-first for outdoor media owners.
Route Research’s Denise Turner talks through findings from their Q4 OOH report, its first since lockdowns were lifted.