Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.
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Outdoor advertising specialist CP Media has acquired bus and tram advertising business Adverta Transport Advertising.
The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.
Australian adtech company Veridooh has entered into a partnership with indie UK outdoor media owner Limited Space.
In brief: The 2023 World Out of Home Organization Global Congress is scheduled for Lisbon on 7-9 June at the Epic Sana hotel and conference centre.
In brief: Outdoor media owner JCDecaux has launched a programme to support the growth of Black, Asian and Multi-ethnic brands.
HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.
Jem Djemal reveals what is coming up in conversations with clients and what he hopes to be doing 10 years from now.
Route Research CEO Denise Turner talks to Omar Oakes about how the outdoor media sector has recovered in 2022 after Covid-19 lockdowns in the UK and what the ‘new normal’ looks like as more people regularly work from home.