Partner content: There are still clear divisions between “your channel” and “my channel” across DOOH and programmatic teams, warns JCDecaux UK’s chief commercial officer.
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Bob Wootton examines the new out-of-home verification system and Procter & Gamble’s new digital focus.
Route, the out-of-home (OOH) audience measurement body, has issued a Request for Proposal (RfP) to partners to design a measurement system.
Anti-knife crime charity The Ben Kinsella Trust has launched a campaign for Mother’s Day with Clear Channel UK using AI machine learning.
Out-of-home total advertising revenues increased by nearly a third (31%) compared to 2021.
Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.
Route Research’s new OOH currency points the way for all other media to follow.
As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
JCDecaux posted 16.6% year-on-year growth across the whole group.
Some of the best brains in UK OOH met in a virtual round table to investigate why Outsmart’s launch of Playout will change the OOH sector and wider media world.