Some of the best brains in UK OOH met in a virtual round table to investigate why Outsmart’s launch of Playout will change the OOH sector and wider media world.
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In brief: Nighttime passersby in Manchester can get personal travel information from Ocean Outdoor digital billboards as part of a new EE campaign.
In brief: Australian adtech company Veridooh has expanded its UK footprint by partnering with digital out-of-home (DOOH) specialist London Lites.
In brief: Channel 4, ITV, Sky, UKTV, Channel 5, STV, Warner Bros. Discovery and Ocean Outdoor have gifted advertising space to the Turkey-Syria Disasters Emergency Committee (DEC).
In brief: WARC Global Advertising Trends report has found global adspend in publishing media will decrease to $47.2bn in 2023.
Mark Bucknell shares his greatest achievement and what his grandfather did for a living.
The Media Leader understands there is no plan to replace the UK CEO position.
Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.
The UK’s major outdoor media owners have entered into a landmark deal to create a centralised system for tracking and verifying all DOOH advertising.
Ryan Rummery, commercial DAX director tells The Media Leader about his dream superpower and his greatest achievement of becoming a mentor.