A joint study has revealed consumers are 62% more likely to search on mobile when out-of-home (OOH) campaigns use location messaging.
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The UK ad market will grow by 3.8% to a total of £36.1bn in 2022, according to the latest quarterly Advertising Association/Warc Expenditure Report.
Out-of-home media owners, Ocean Outdoor and Branded Cities have launched a new “super premium” network in the UK and US as part of a long-term partnership.
OPEN Media has become B-Corp certified in a claimed UK-first for outdoor media owners.
Route Research’s Denise Turner talks through findings from their Q4 OOH report, its first since lockdowns were lifted.
In brief: Louis Vuitton has taken over the façade at Harrods as part of a broader OOH campaign planned by Publicis Media Luxe.
From serialised ads to augmented reality and going outside the frame, Global’s Anto Chioccarelli explores what’s hot in out of-home for 2023.
Ocean Outdoor has promoted Phil Hall from joint UK managing director to UK CEO amid a company-wide restructure.
Columnists for The Media Leader share their predictions for the upcoming year, from surprise collaborations to the “black swans” on the horizon.