Route Research’s new OOH currency points the way for all other media to follow.
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As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
JCDecaux posted 16.6% year-on-year growth across the whole group.
Some of the best brains in UK OOH met in a virtual round table to investigate why Outsmart’s launch of Playout will change the OOH sector and wider media world.
In brief: Nighttime passersby in Manchester can get personal travel information from Ocean Outdoor digital billboards as part of a new EE campaign.
In brief: Australian adtech company Veridooh has expanded its UK footprint by partnering with digital out-of-home (DOOH) specialist London Lites.
In brief: Channel 4, ITV, Sky, UKTV, Channel 5, STV, Warner Bros. Discovery and Ocean Outdoor have gifted advertising space to the Turkey-Syria Disasters Emergency Committee (DEC).
In brief: WARC Global Advertising Trends report has found global adspend in publishing media will decrease to $47.2bn in 2023.
Mark Bucknell shares his greatest achievement and what his grandfather did for a living.
The Media Leader understands there is no plan to replace the UK CEO position.