The deal will give Octave greater audience targeting capabilities and access to more than six million mobile gaming users.
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World Media Group members from The Wall Street Journal, CNN, New York Times and Havas Media Group reflect on how AI is transforming the business of journalism, and why AI must be adopted without sacrificing the importance of trust.
Smartclip has released its first portfolio of AI agents for client testing, marking the next phase of its ‘Sidekicks’ agentic AI platform. RTL Group’s adtech subsidiary launches agentic AI embedded directly into its SSP.
Welcome to the Brief for Wednesday 17 December, The Media Leader’s round-up of media news.
The Media Leader summarises five key themes from the past year in the increasingly blending worlds of social media and publishing.
Sky have announced senior commercial moves in response to Priya Dogra moving to Channel 4 as CEO.
The Guardian’s chief advertising officer returns to discuss the implications from the title’s latest “Shift Happens” report.
Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.
EssenceMediacom and Tesco take home the double for advertiser of the year and the grand prix award from the Newsworks Awards 2025
Brand safety blocking technology prevents up to 40% of high-quality news inventory from running ads. Bountiful Cow looks at what happens when the blockers are removed.