The Media Leader sits down with Mail Metro Media’s new-look commercial team to discuss how the publisher’s sales arm is ‘moving as quickly as a tech company’ amid an ‘existential’ time for the publishing industry.
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Nigel Farage may be at personal loggerheads with Sky News and Times Newspapers, but by potentially causing a tsunami of media interest in Reform UK, who knows where the biggest waves may land.
Creators are now driving the news agenda, putting news brands in the awkward position of embracing a new medium for journalism without a sustainable funding model.
Google is also now required to ensure that publisher content is “properly attributed, using clear links, in AI-generated results”. The tech giant will have nine months to implement changes.
At WAN-IFRA’s World News Media Congress in Marseille, AG Sulzberger delivers a stark warning on AI
One large advertiser has a live keyword blocklist with a national news brand that contains over 34,000 words across 22 languages. That is more words than the average UK adult uses in their active vocabulary.
Katharine Viner delivered a pointed speech last week praising the importance of independent journalism as tech platforms have ‘downgraded truth’. But publishers have been urged to act more like creators on those platforms.
Aura is billed as a proprietary audience access and content classification solution.
In episode four, Omar Oakes and Hamish Nicklin debate how AI is impacting journalism, and whether publishers had already devalued their own product before generative AI undermined it.
A new report published by the Professional Publishers Association (PPA) and Enders Analysis and presented at the PPA’s annual Festival recommends publishers ‘don’t need to be everywhere’.