The collaboration aims to authenticate demographic profiles of audiences across Ozone’s view of online reading behaviours.
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The Newsworks Awards 2024 attracted outstanding entries from across the industry, including EssenceMediacom, Goodstuff, OMD, Spark Foundry, Wavemaker, Carat and Hearts & Science.
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The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.
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| Maria Iu
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As US election day approaches, the actions of four billionaires have shown that integrity in the media no longer matters and personal interests rise above all else.
According to a new survey, a majority of Brits want advertisers to halt or severely reduce funding for social media companies if they continue to allow misinformation to spread.
Advertisers often ask: “What’s happening in culture?” The Guardian has found some key shifts and explains why marketers should care about these zeitgeist moments.