Websites have seen an increase of more than 60% in visits from AI harvesting bots in the last 12 months, according to new data from 51Degrees.
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SPUR’s technical lead discusses how the initiative’s telemetry standard will help publishers create a new marketplace to receive fair value from AI companies.
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Metro’s editor-in-chief and commercial director discuss how the title has adapted to changing commuting habits and declining referral traffic with new distribution strategies.
Analysis from the Energy and Climate Intelligence Unit adds to concerns that national newspapers are failing to link this summer’s extreme weather to climate change and the net-zero policies necessary to mitigate its drastic effects.
After 308 goals, 15 red cards and 208 hydration breaks, the final whistle has blown on FIFA’s 2026 World Cup. So with Spain taking gold from Messi’s Argentina in extra time, what did The Guardian’s ad team learn, asks Imogen Fox.
Losses were concentrated among a minority of surveyed publishers that are most exposed to the coming ‘Google Zero’.
Mail Metro Media deserves credit for shifting its mindset from how much revenue can be extracted from today’s web page to how valuable tomorrow’s page could become, writes Lumen’s Mike Follett
Digital environments with lower ad loads drive more attention and improve brand recall and purchase intent, a new study by Lumen Research, Mail Metro Media and Havas Media Network found.
Coverage included insights from industry leaders about the threat of AI, the importance of becoming a regular destination, and balancing written and audio-visual content production to appeal to audiences of all sizes.