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IPC Ignite group advertisement director Sam Finlay has announced the appointment of Rob Hunt to the role of Ignite Sponsorship & Brand Solutions manager.Previously publisher of Play Rob joins the Ignite sales team responsible for generating innovative and creative advertising solutions across brands including NME, Nuts, Uncut and Loaded.The Sponsorship & Brand solutions team is… Continue reading IPC Ignite Announces New Appointments

Advertising expenditures for newspaper web sites increased by 22.3% to $750 million in the first quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). The increase reflects the twelfth consecutive quarter of double digit growth for online newspaper advertising since NAA started reporting online ad… Continue reading Adspend On US Newspaper Websites Increases

IPC Inspire has announced the promotion of Nicola Ponting to the role of digital sales director with responsibility for driving IPC Inspire’s consumer digital revenues.Ponting will working with IPC Inspire’s core teams to develop online advertising and representing the division’s digital advertising both internally and externally. In addition, Ponting will retain her responsibility for the… Continue reading New Digital Sales Director For IPC Inspire

Business to business customer magazines engage readers for an average of 26 minutes, according to new findings from the APA’s customer magazine effectiveness benchmark, the Advantage Study.In addition, 24% of respondents spent between 30 minutes and more than two hours with a B2B title in comparison to the Advantage Study average of 19%. 51% of… Continue reading B2B Customer Magazines Prove Engaging For Readers

The Advertising Standards Authority (ASA) Annual Report for 2006 has revealed that 2,421 ads were changed or withdrawn as a result of ASA action during the year.Although the total number of complaints lodged with the ASA fell by 14.5% (to 22,429) on the previous year, a record number of ads – 12,842 – were complained… Continue reading Online Ad Complaints To ASA Rise 33% Year On Year

Daily Newspaper MarketThe national daily newspaper market in the UK saw around a 4% overall downturn in circulation year on year for April, according to the latest figures from the ABC.It was a dismal picture across the board, with circulations shrinking in all sectors. The only title not to record a loss was the Daily… Continue reading ABC National Newspaper Round-Up: April 2007

In April, thelondonpaper was again ahead of the London Lite, although it recorded a period on period decline of more than 10,700.The London Lite saw a small increase in circulation, of around 400 copies period on period, although its total circulation figure of just over 400,600 was around 90,000 copies less than thelondonpaper‘s circulation.Paid for… Continue reading thelondonpaper Still On Top In The Capital

Over 59 million people in the US (37.6% of all active US internet users) visited newspaper websites during the first quarter of 2007, according to research from Nielsen//NetRatings for the Newspaper Association of America (NAA). This number, says Neilsen//NetRatings, represents a 5.3% increase over the same period a year ago. The visitors generated almost three… Continue reading US Visitors To Newspaper Websites Increase

Neil Robinson, IPC Media’s digital director, has been appointed to the publisher’s main board and will now lead the company’s strategic development across its entire portfolio.Robinson will work closely with each of the divisional managing directors and digital development directors at IPC, reporting directly to chief executive Sylvia Auton.“Digital media is core to IPC’s growth… Continue reading IPC Appointment Boosts Digital Strategy

Emap could launch a free men’s magazine in an attempt to reinvigorate its consumer magazines portfolio, according to reports in the trade press.The company has seen its men’s magazines suffer significant declines in circulation in recent times (see ABC Results Jul-Dec 2006:Large Declines For Men’s Mags), and the success of independent free title Sport is… Continue reading Emap Considering Launch Of Free Men’s Mag