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Advertising expenditure in the UK enjoyed a year on year increase of 5.4% in 2005, with the latest figures from Thomson Intermedia attributing the growth to expanding internet revenues.Despite industry fears that the internet’s dominance would take marketers’ budgets away from traditional media, Thomson showed that television and press advertising held its own in 2005.… Continue reading UK Adspend Up By 5.4%

Online newspapers in the US continue to thrive, with news websites attracting an average of 53.6 million visitors a month during the fourth quarter of 2005, enjoying a rise of 30% from 41.1 million in Q4 2004. According to the latest figures from the Newspaper Association of America (NAA), users are spending more time on… Continue reading Online Newspapers Continue Strong Growth

The UK television and print sectors are expected to enjoy “mild growth” over 2006, according to the latest forecasts from consulting experts Billetts Media. The report claims that revenues for ITV have continued to decline, with the broadcaster expected to be facing £150 million in revenue deficit. Billetts attributes the broadcasters decline in revenue to… Continue reading Billetts Forecasts Mild Growth In UK TV And Print Media

UK advertising expenditure is forecast to rise by 3.7% in 2006, with new forecasts from Initiative Media predicting online to be the fastest growing medium fuelled by the increasing uptake of broadband. Initiative expect 2006 to be another slow year for the UK media market, albeit a better one than 2005, with the projected 3.7%… Continue reading UK Adspend To Rise By 3.7% In 2006

Daily Newspaper MarketBritain’s daily newspaper market continued to look depressed in November, with a 5.1% decline in readership overall was reflected by year on year declines in every category.The quality sector saw one of the largest single casualties, with the Financial Times seeing a drop in readership of 28.7% year on year in November, the… Continue reading NRS National Newspaper Round-Up: November 2005

Daily Newspaper MarketDecember saw the British newspaper market exhibit mixed performances for the nation’s daily titles, with respectable circulation rises in the quality sector outweighed by a downturn in sales across both the mid market and popular divisions.The latest ABC figures released today show the market as a whole in decline, with circulation decreasing by… Continue reading ABC National Newspaper Round-Up: December 2005

Yesterday saw the Observer follow its weekday counterpart the Guardian in switching to Berliner format, ending the paper’s life as a fully-fledged broadsheet.The switch, backed by a high profile TV campaign, also sees the paper move to full colour publishing. The redesign sees the Business & Media and Cash sections merge, forming a business and… Continue reading Observer Makes Transition To Berliner Format

Britain’s newspaper market continued to see overall circulations decline throughout 2005, although a new wave of compact titles succeeded in bucking the trend, while new launches in the free-sheet market saw healthy starts.By far the largest change within 2005’s national newspaper market was the Guardian‘s switch to Berliner format, undertaken in September (see Guardian Hits… Continue reading End Of Year Round-Up: Press

Guardian Newspapers has confirmed a launch date for the Berliner-format Observer next year, with the redesigned title hitting newsstands on 8 January.The switch will bring the paper into line with weekday stablemate The Guardian, which adopted the compact format in mid-September.The redesign will reduce the size of each supplement within the newspaper, and deliver a… Continue reading Berliner Sized Observer To Launch Early January

Daily Newspaper MarketBritain’s quality sector was the only area of the national daily newspaper market to see an increase in readership during the six months to September, with rises for the newly compact Guardian, as well as small-form rivals the Independent and Times.Readership declines prevailed elsewhere, however, with the Financial Times suffering particularly heavy downturn,… Continue reading NRS National Newspaper Round-Up: September 2005