The majority of national newspapers saw their circulations decline in December, with only two daily titles managing an increase, according to the latest figures from the Audit Bureau of Circulations.Both the Daily Express and the Financial Times saw modest circulation increases over their totals for November, although neither title managed to break the 1% mark,… Continue reading ABC National Newspaper Round-Up – December 2004
The Periodical Publishers Association (PPA) has commissioned a study from market information specialists, Taylor Nelson Sofres (TNS), looking into the effectiveness of magazine advertising, with the aim to determine the average return on investment for consumer magazine advertising. TNS will investigate the relationship, between the time exposed to a magazine advert and the actual time… Continue reading PPA Launches Research Into Magazine Advertising
Specialist magazine publisher Future Publishing has announced the appointment of publishing director David Maher-Roberts to the board of the Association of Online Publishers, bringing Future into line with its competitors in addressing the issues and concerns relating to all sectors of online publishing.The AOP was formed in 2002 to present a unified voice to industry… Continue reading Future Signs Up To Association of Online Publishers
The Financial Times performed well throughout October, adding a substantial 34% to its readership year on year in the six months to October, building on its recent successful performance to achieve a total of just over 500,000 according to the latest NRS figures.The increase in readership came ahead of speculation that the newspaper could close… Continue reading NRS National Newspaper Round-Up
Growth prospects for newspaper publishers have been overlooked by industry forecasts, according to a new report by analysts PricewaterhouseCoopers. The recently published research acknowledges growth potential for revenue and profit levels. It pin-points the new young readership base born from the ‘rise’ of the free paper and increasing popularity of the compact as having positive… Continue reading Newspaper Industry Predicted To Strengthen
JanuaryThe Times made an optimistic start to 2004 by extending the availability of its recently launched compact edition to areas outside of the original London trial zone (see Times Extends Availability Of Compact Edition). The paper also received a boost to its compact confidences with the latest ABC circulation figures revealing that the launch of… Continue reading NewsLine End Of Year Round-Up: Press
The Financial Times was one of the high-flying titles during September, adding a sizeable 29.7% to its readership year on year and notching up a total of just over 500,000 according to the latest NRS figures.The increase shows the paper performing well ahead of recent speculation that it is to undergo a revamp and engage… Continue reading NRS National Newspaper Round-Up
The Times saw its circulation rise during November, adding 3.2% on the previous month to give a total of just over 682,000 in its first full month as a tabloid-only newspaper, according to the latest figures from the Audit Bureau of Circulations.The newspaper ditched its broadsheet edition at the end of October, and while several… Continue reading ABC National Newspaper Round-Up – November 2004
Daily Mail & General Trust (DMGT) has warned of an impending downturn in the regional advertising market, reflecting weakness in the housing and recruitment markets. The publisher made its claim as it delivered full year results, with finance director Peter Williams claiming that, while national advertising appears to be “holding up” its regional equivalent has… Continue reading DMGT Issues Warning On Regional Newspaper Advertising
New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet. Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing… Continue reading Internet Usage Eroding TV Ad Effectiveness
