Daily Newspaper MarketNational daily newspapers have endured another difficult period, with readership down by almost 8% year on year for the six months to July, according to the latest NRS figures.Almost all titles suffered a downturn, with Popular and Mid Market titles seeing the worst decline in readership. The Daily Mirror recorded the biggest loss… Continue reading NRS National Newspaper Round-Up: July 2006
TCM 2, the recently launched sister channel to Turner Classic Movies, has signed IPC SouthBank’s Woman & Home as its first monthly magazine sponsor.The deal sees Woman & Home sponsoring Going Through The Decades, a special season of films that celebrates the role of women in cinema, to mark the magazine’s 80th birthday.The sponsorship deal… Continue reading TCM 2 Signs First Monthly Magazine Sponsorship Deal
The Heathrow Express, the fast rail link between Paddington station and Heathrow Airport, has launched a new advertising campaign to target the business audience.The campaign will run until next summer, appearing in the London edition of The Times, Telegraph, Metro and free newspaper thelondonpaper. It will also run on key business websites such as Interactive… Continue reading Heathrow Express Launches New Ad Campaign
British Gas London is to become the first ever client to place a sponsored editorial feature into Time Out‘s Reporter section.The deal, which kicks off mid-September 2006 and will run weekly until mid-March 2007, is part of a new press package created and negotiated by Carat Sponsorship, which will also include a presence on Timeout.com,… Continue reading British Gas In Time Out Sponsorship Deal
The daily newspaper market continued to see readership decline in the six months to June 2006, with a total downturn of more than 7% year on year, indicating a continued struggle for the sector.There was only one title to see an upturn in readership in the entire daily market, with the Independent recording an almost… Continue reading NRS National Newspaper Round-Up: June 2006
The total value of the customer publishing industry is estimated to reach £1 billion by 2011, according to new research carried out by Mintel. The research, commissioned by the Association of Publishing Agencies (APA), also forecasts that by 2011 turnover will exceed £541 million, an increase of 54%. The industry is currently worth £680 million,… Continue reading Customer Publishing To Become Billion Pound Industry By 2011
Daily Newspaper MarketIn August the national daily newspaper market suffered an overall circulation drop of 3.2% year on year, a fall in sales of almost 390,000 in real terms.Both the Mid Market and Popular sectors recorded declines for all titles, whilst only the Financial Times and the Guardian recorded year on year increases in sales… Continue reading ABC National Newspaper Round-Up: August 2006
The Sun has revamped its website in order to put more emphasis on video content and make it easier for users to find their way around.Additional content on the site will include, as part of a 24 hour rolling video service, film trailers, gaming news, and Deidre’s video casebook, as well as video virals.The Sun… Continue reading The Sun Revamps Website
Two free afternoon newspapers have just been launched and what happens to the papers in the coming months could have repercussions for the entire industry. NewsLine Editorial Assistant Sam Howroyd takes a look at the new titles…At a time when the majority of newspaper circulations are down across the board and many people choose to… Continue reading Will The Free Afternoon Papers Succeed?
The war between the free afternoon papers has finally kicked off in earnest, as News International’s thelondonpaper hit the streets today at 4.30pm, putting it head to head with Associated Newspaper’s offering London Lite.thelondonpaper like its opposite number London Lite, carries a lot of purple on its pages, although unlike that paper it seems to… Continue reading thelondonpaper Launches And The Free Newspaper War Begins
