Daily Newspaper MarketReadership figures from the NRS for Britain’s national daily newspapers remained fairly static year on year for October 2006 to March 2007.All Quality dailies, with the exception of the Times, saw their readerships rise. The Guardian bolstered its readership by almost 100,000 to more than 1.2 million, whilst the Daily Telegraph added 75,000… Continue reading NRS National Newspaper Round-Up: March 2007
Newspaper circulations world-wide rose 2.3% in 2006, while newspaper advertising revenues showed substantial gains, according to the World Association of Newspapers (WAN). WAN said that global newspaper sales were up 2.3% over the year, and had increased 9.48% over the past five years. Newspaper sales increased year-on-year in Asia, Europe, Africa, South America, with North… Continue reading Global Newspaper Circulations Show Rise
IPC Ignite group advertisement director Sam Finlay has announced the appointment of Rob Hunt to the role of Ignite Sponsorship & Brand Solutions manager.Previously publisher of Play Rob joins the Ignite sales team responsible for generating innovative and creative advertising solutions across brands including NME, Nuts, Uncut and Loaded.The Sponsorship & Brand solutions team is… Continue reading IPC Ignite Announces New Appointments
Advertising expenditures for newspaper web sites increased by 22.3% to $750 million in the first quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). The increase reflects the twelfth consecutive quarter of double digit growth for online newspaper advertising since NAA started reporting online ad… Continue reading Adspend On US Newspaper Websites Increases
IPC Inspire has announced the promotion of Nicola Ponting to the role of digital sales director with responsibility for driving IPC Inspire’s consumer digital revenues.Ponting will working with IPC Inspire’s core teams to develop online advertising and representing the division’s digital advertising both internally and externally. In addition, Ponting will retain her responsibility for the… Continue reading New Digital Sales Director For IPC Inspire
Business to business customer magazines engage readers for an average of 26 minutes, according to new findings from the APA’s customer magazine effectiveness benchmark, the Advantage Study.In addition, 24% of respondents spent between 30 minutes and more than two hours with a B2B title in comparison to the Advantage Study average of 19%. 51% of… Continue reading B2B Customer Magazines Prove Engaging For Readers
The Advertising Standards Authority (ASA) Annual Report for 2006 has revealed that 2,421 ads were changed or withdrawn as a result of ASA action during the year.Although the total number of complaints lodged with the ASA fell by 14.5% (to 22,429) on the previous year, a record number of ads – 12,842 – were complained… Continue reading Online Ad Complaints To ASA Rise 33% Year On Year
Daily Newspaper MarketThe national daily newspaper market in the UK saw around a 4% overall downturn in circulation year on year for April, according to the latest figures from the ABC.It was a dismal picture across the board, with circulations shrinking in all sectors. The only title not to record a loss was the Daily… Continue reading ABC National Newspaper Round-Up: April 2007
In April, thelondonpaper was again ahead of the London Lite, although it recorded a period on period decline of more than 10,700.The London Lite saw a small increase in circulation, of around 400 copies period on period, although its total circulation figure of just over 400,600 was around 90,000 copies less than thelondonpaper‘s circulation.Paid for… Continue reading thelondonpaper Still On Top In The Capital
Over 59 million people in the US (37.6% of all active US internet users) visited newspaper websites during the first quarter of 2007, according to research from Nielsen//NetRatings for the Newspaper Association of America (NAA). This number, says Neilsen//NetRatings, represents a 5.3% increase over the same period a year ago. The visitors generated almost three… Continue reading US Visitors To Newspaper Websites Increase
