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Newspaper circulation in the US is reported to be at its lowest since 1996, with daily circulation dropping by 1.9% in the six-month period ending March 31 and Sunday circulation losing 2.5% of sales over the last six months. Looking at the latest data from the Audit Bureau of Circulations (ABC), analyst eMarketer has concluded… Continue reading US Newspaper Circulation At Lowest Since 1996

Daily Newspaper MarketApril saw the nation’s quality compact titles continuing to buck the trend for decline amongst national newspapers, with the Times and Independent increasing their circulation by 1.8% and 0.2% respectively year on year, according to the latest figures from ABC.Six-monthly analysis reveals even larger circulation increases for the six months to April, with… Continue reading ABC National Newspaper Round-Up – April 2005

The nation’s national daily newspapers continued to see readership decline year on year in the six months to February, with the market as a whole seeing a downturn of 2.9% on the same period last year.There were glimmers of hope, however, with Mid Market titles notching up readership rises and the Daily Star bucking the… Continue reading NRS National Newspaper Round-Up: February 2005

Daily Newspaper MarketThe nation’s daily national newspapers saw a dip in circulation year on year during March, with the sector’s total declining by 3.7%. The downturn, caused by wide ranging declines in all but the Quality sector, was bucked only by compact titles, The Times and The Independent, with respective year on year rises of… Continue reading ABC National Newspaper Round-Up – March 2005

Staff – MediaTel NewsLine An announcement is expected this week from Quantum Publishing on the future of trade title, Media Week, following the company’s decision to sell off some of its most lucrative business titles last year.Quantum, themselves owned by ABN Amro Capital, have made no secret of their desire to sell off their most… Continue reading Media Week Sale Decision Expected This Week

Staff – MediaTel NewsLine UK publishing group, Pearson PLC has announced the launch of a free afternoon version of the Financial Times, called FTpm.The A4-sized freesheet will be available in print and online every afternoon from Monday to Friday, and will contain two sides of the day’s top business news stories, comment and analysis.It will… Continue reading FT Launches Compact Afternoon Freesheet

Sarah Pearce – MediaTel NewsLine The daily national newspaper market continued the downwards spiral in the six months to Janaurary 2005, with a overall 3.0% dip, according to the latest figures from the National Readership Survey.Within the quality sector The Independent saw a 10% increase in readership figures and next week the publication will undergo… Continue reading NRS National Newspaper Round-Up: January 2005

Newspaper advertising can attract up to seven times more attention than television commercials, according to new research undertaken for News International by Robert Heath, visiting professor at Copenhagen Business School and research associate at University of Bath School for Management. Heath’s research analysed movement of the eye in natural viewing and reading situations, with faster… Continue reading Newspaper Adverts Attract Seven Times More Attention Than TV Commercials

The daily national newspaper market as a whole saw a dip in readership in the six months to December 2004, according to the latest data from the National Readership Survey.However, despite a number of dips in circulation, several titles managed to avoid decline and, in some cases, add substantially to their readership towards the end… Continue reading NRS National Newspaper Round-Up: December 2004

Customer magazines can stimulate a substantial 8% increase in average sales uplift due to the strong connection with brand loyalty experienced by readers, according to new research from the Association of Publishing Agencies (APA). The APA Advantage Study, conducted by Millward Brown, found that customer titles engage readers which leads to stronger brand relationships, resulting… Continue reading Customer Magazines Create Strong Brand Loyalty