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The National Readership Survey (NRS) is making good progress as it adapts to the rapid changes taking place in the press but it will have to stay focused as the media landscape changes and people turn to the internet and mobile platforms. This was one of the main themes from yesterday’s Future Of The National… Continue reading NRS Confirms Long-Term Online Strategy

The Newspaper Marketing Agency (NMA) is not helping national newspapers to prove their worth as important commercial and social tools, according to journalist and media commentator, Ray Snoddy. Speaking at MediaTel Group’s latest seminar yesterday morning, Snoddy heavily criticised the NMA, saying its remit is too narrow-minded. “When I hear that all [the NMA] ‘s… Continue reading NMA Must Do More To Market National Newspapers

Strong newspaper brands have a big future, according to leading figures in the publishing industry, who were speaking yesterday at MediaTel Group’s Future of the National Press Seminar in London. Dave King, executive director of the Telegraph, said that newspaper groups with powerful brands would move forwards as converged multi-media groups, with a focus on… Continue reading Bright Future For Strong Newspaper Brands

Discussing the issues surrounding the rapidly evolving print industry, the majority of panellists at yesterday morning’s MediaTel Group seminar expressed high levels of optimism over the press’ prospects. Journalist and media analyst, Ray Snoddy, expressed concerns for the industry but said things weren’t as bad as they had been reported to be. “There is a… Continue reading Threat To National Press Is Exaggerated

Red-tops are forecast to be hit worst by declining circulations over the next few years, with freesheets and online taking over from traditional print media, according to the results of a new survey on the future of the UK national newspaper industry, conducted by MediaTel INSIGHT. The survey, of fifteen of the top thirty media… Continue reading MediaTel INSIGHT Survey Looks At Future Of The Press

Online is an important part of a multi-media solution, which will work together with newspapers rather than replace them, according to the executive director of the Telegraph, Dave King, who was speaking at MediaTel Group’s seminar yesterday. “[Online] has to be part of the media group, which encompasses newspapers. So it’s not just two newspapers… Continue reading Online Will Not Replace Printed Newspapers

The huge success of freesheets, particularly the Metro, was a major talking point at yesterday’s Future Of The Press seminar, although praise for the business model did not come without a note of warning that its booming popularity may be hard to sustain. Stuart Taylor, commercial director at Guardian Newspapers Ltd, said: “I think Metro… Continue reading Metro Profitability Could Be Hit By New Freesheet

Daily Newspaper MarketThe daily newspaper market continued to see readership decline in the six-month period from December 2005 to May 2006, with a total downturn of 4.38% year on year, indicating continued problems for the sector.There were some success stories amidst the depression, however, with the Independent adding a remarkable 26.4% to its total year… Continue reading NRS National Newspaper Round-Up: May 2006

Daily Newspaper MarketBritain’s daily newspaper market looked downbeat yet again in June, with overall circulation slipping by 2.86% year on year, demonstrating further decline for the industry.Both the Mid Market and Popular sectors saw a dip across the board, with just two Quality titles bucking the overall trend. The Guardian and the Financial Times were… Continue reading ABC National Newspaper Round-Up: June 2006

US advertising is expected to grow by 5.6% this year, with a gain of 6% in overseas advertising. In addition, a total worldwide advertising growth of 5.8%, to $602.4 billion, is expected for 2006, according to new figures released by Universal McCann. This is a downward revision of Universal McCann’s previous figures (see McCann Expects… Continue reading US Adspend Expected To Grow 5.6% This Year