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New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet. Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing… Continue reading Internet Usage Eroding TV Ad Effectiveness

The Times saw its circulation dip by 0.7% during October to a total of just over 650,000 ahead of the paper’s switch to tabloid-only publication, according to the latest figures from the Audit Bureau of Circulations.The newspaper claims that its compact edition has brought an increased audience of young readers to the traditionally older-focussed newspaper,… Continue reading ABC National Newspaper Round-Up – October 2004

Richard Desmond’s Daily Star was one of the brightest lights in the tabloid sky in the six months to August with readership rising by more than 14% year on year to just over the 2 million mark, according to the latest NRS figures.The Star‘s two-year-old Sunday spin-off also performed well during same period with readership… Continue reading NRS National Newspaper Round-Up

Trinity Mirror has announced the appointment of Georgina Crace as managing director of its regional newspaper business, following the departure of Stephen Parker earlier this year.Crace is currently managing director of IPC Advertising and managing director of the Wallpaper* Group and will take up her appointment with Trinity on 2 February 2005.The new role will… Continue reading Trinity Mirror Appoints New MD For Regional Newspapers

Advertising on the internet is seeing significant growth but it is set to remain a modest part of newspaper revenues for many years to come, says a new report from the World Association of Newspapers. The Profiting from Digital report from the Shaping the Future of Newspaper (SFN) project says, publishers need to look for… Continue reading Newspapers Need To Be ‘Cleverer’ To Profit From Digital Content

Jack Myers, has revised upwards its 2004 and 2005 advertising spending growth forecast to 6.8% and 2.2% respectively, however the media commentary group has warned, ‘although most forecasters are reasonably bullish, there are early warning signs on the horizon to suggest that the 2.2% growth forecast may prove to be overly optimistic’. Although every indication… Continue reading Jack Myers Cautious Over 2005 Ad Spending

The Guardian finally appears to have put an end to its recent sales slump with a healthy 3.2% increase in circulation during September to just under the 380,000 mark, according to the latest monthly ABC results.The newspaper has yet to launch its reduced size offering, believed to be in the Berliner format following a £50… Continue reading ABC National Newspaper Round-Up – September 2004

For 16-24s, reading a national newspaper during the average week is more likely than visiting the pub, according to the latest research from the Newspaper Marketing Agency. The first detailed study of youth newspaper reading habits shows that 77% (5.6 million) of 16 to 24 year-olds read a national newspaper every week, compared with just… Continue reading 16-24s Prefer Newspapers To Pubs

The Independent continued to see its readership increase year on year in the six months to July as the newspaper approached the first anniversary of launching its commuter friendly tabloid edition. However, the Guardian suffered a sharp decline, losing more than a quarter of its readership in the same period.The latest NRS national newspaper figures… Continue reading NRS National Newspaper Round-Up – July 2004

The National Magazine Company will tomorrow unveil its latest foray into the women’s weekly market with the launch of Reveal, a new celebrity focused title designed to compete with Emap’s fledgling Closer.The magazine, which is thought to be the product of a £10 million investment and eighteen months of extensive research, will target women of… Continue reading NatMags To Launch New Women’s Magazine Tomorrow