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British Gas London is to become the first ever client to place a sponsored editorial feature into Time Out‘s Reporter section.The deal, which kicks off mid-September 2006 and will run weekly until mid-March 2007, is part of a new press package created and negotiated by Carat Sponsorship, which will also include a presence on Timeout.com,… Continue reading British Gas In Time Out Sponsorship Deal

The daily newspaper market continued to see readership decline in the six months to June 2006, with a total downturn of more than 7% year on year, indicating a continued struggle for the sector.There was only one title to see an upturn in readership in the entire daily market, with the Independent recording an almost… Continue reading NRS National Newspaper Round-Up: June 2006

The total value of the customer publishing industry is estimated to reach £1 billion by 2011, according to new research carried out by Mintel. The research, commissioned by the Association of Publishing Agencies (APA), also forecasts that by 2011 turnover will exceed £541 million, an increase of 54%. The industry is currently worth £680 million,… Continue reading Customer Publishing To Become Billion Pound Industry By 2011

Daily Newspaper MarketIn August the national daily newspaper market suffered an overall circulation drop of 3.2% year on year, a fall in sales of almost 390,000 in real terms.Both the Mid Market and Popular sectors recorded declines for all titles, whilst only the Financial Times and the Guardian recorded year on year increases in sales… Continue reading ABC National Newspaper Round-Up: August 2006

The Sun has revamped its website in order to put more emphasis on video content and make it easier for users to find their way around.Additional content on the site will include, as part of a 24 hour rolling video service, film trailers, gaming news, and Deidre’s video casebook, as well as video virals.The Sun… Continue reading The Sun Revamps Website

Two free afternoon newspapers have just been launched and what happens to the papers in the coming months could have repercussions for the entire industry. NewsLine Editorial Assistant Sam Howroyd takes a look at the new titles…At a time when the majority of newspaper circulations are down across the board and many people choose to… Continue reading Will The Free Afternoon Papers Succeed?

The war between the free afternoon papers has finally kicked off in earnest, as News International’s thelondonpaper hit the streets today at 4.30pm, putting it head to head with Associated Newspaper’s offering London Lite.thelondonpaper like its opposite number London Lite, carries a lot of purple on its pages, although unlike that paper it seems to… Continue reading thelondonpaper Launches And The Free Newspaper War Begins

The latest ABC figures show that the circulation of all regional daily newspapers across England, Scotland and Wales have declined year on year for the six-month period from January-June 2006.The Liverpool Echo has overtaken the Manchester Evening News, despite a year on year circulation decline of more than 6%. The MEN and the Pink saw… Continue reading ABC Regional Newspapers: Jan-Jun 2006

Revenues from print classified advertising increased by more than 5% during 2005, a major improvement on the 12% decline recorded in 2004, according to the World Association of Newspaper’s (WAN) third annual Digital Classified Survey. The report also shows that newspapers in developed countries increased overall revenues by 4.2% in 2005 from a year earlier.… Continue reading Print Classified Ad Revenues Increased Over 5% In 2005

Media multitasking, the simultaneous consumption of different media, continues to be the norm in the US, according to the just released results of a survey carried out by BIGresearch. BIGresearch says that these multi-taskers cross all forms of media usage, both traditional and new. For example, almost 70% of internet users say they watch TV… Continue reading Media Multitasking Continues As New Media Options Gain Usage