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The latest ABC figures for January to June 2006 illustrate that almost all titles in the Teenage Magazine sector have suffered a decline in sales, with some titles forced to close.Hachette’s Sugar suffered the worst actual loss of sales, down by almost 85,000 copies year on year. Its circulation now stands at over 200,000. Emap’s… Continue reading ABC Results Jan-Jun 2006:Teen Mag Sector Suffers As New Platforms Force Closures

The latest ABC results for the six months to June 2006 show that some of the biggest titles in the men’s magazine sector are suffering declining sales.The biggest percentage decline in the men’s market was that of Maxim, which saw sales fall 35.8% year on year, although this was not the biggest decline in real… Continue reading ABC Results Jan-Jun 2006:Men’s Magazines Suffer Declining Circulations

Daily Newspaper MarketThe national daily newspaper market continued to decline in July, with overall circulation falling by 3.41% year on year.The Mid Market and Popular sectors both recorded circulation declines for all titles, with only two of the Qualities bucking the overall trend, The FT and the Guardian.The Times recorded the biggest decline of the… Continue reading ABC National Newspaper Round-Up: July 2006

IPC Country & Leisure Media (CALM) has announced the creation of a new advertising sales division uniquely tasked with delivering online solutions to agencies and clients across a number of CALM’s portfolio of specialist web brands.IPC says that the new team is designed to offer advertisers an extremely high net worth audience who are passionate… Continue reading IPC Creates New Advertising Sales Division

The London freesheet war has stepped up a notch with the announcement that Evening Standard owner, Associated Newspapers, is planning to launch a rival afternoon paper.Provisionally titled London Lite, the new freesheet is set to challenge News International’s thelondonpaper, which is to be launched in September (see New London Freesheet May Expand To Other Cities).According… Continue reading Freesheet War Steps Up With New Entry Into The Market

The new London freesheet, which News International will launch on 18 September, could expand to cover further cities in the UK.News International Free Newspapers general manager, Ian Clark, told Media Week that NI also has another Associated Newspapers’ title in its sights, the morning free paper, Metro. Once thelondonpaper had proved itself, the strategy is… Continue reading New London Freesheet May Expand To Other Cities

Newspaper content for teens, by teens and relating to teens strongly impacts a newspapers ability to attract young adult readers and keep them as they age, according to new research from the Newspaper Association of America Foundation. The study, of more than 1,600 18-24 year olds, saw 75% of respondents who said they read newspaper… Continue reading Newspaper Content For Teens Attracts Young Readers

The National Readership Survey (NRS) is making good progress as it adapts to the rapid changes taking place in the press but it will have to stay focused as the media landscape changes and people turn to the internet and mobile platforms. This was one of the main themes from yesterday’s Future Of The National… Continue reading NRS Confirms Long-Term Online Strategy

The Newspaper Marketing Agency (NMA) is not helping national newspapers to prove their worth as important commercial and social tools, according to journalist and media commentator, Ray Snoddy. Speaking at MediaTel Group’s latest seminar yesterday morning, Snoddy heavily criticised the NMA, saying its remit is too narrow-minded. “When I hear that all [the NMA] ‘s… Continue reading NMA Must Do More To Market National Newspapers

Strong newspaper brands have a big future, according to leading figures in the publishing industry, who were speaking yesterday at MediaTel Group’s Future of the National Press Seminar in London. Dave King, executive director of the Telegraph, said that newspaper groups with powerful brands would move forwards as converged multi-media groups, with a focus on… Continue reading Bright Future For Strong Newspaper Brands