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Global newspaper circulation is set to rise but levels of growth will vary considerably among continents, according to a new study by the World Association Of Newspapers (WAN). In The Value-Driven Newspaper, a strategy report for the association’s Shaping the Future of the Newspaper project, WAN states that improved marketing techniques and demographic shifts will… Continue reading Worldwide Newspaper Circulation Set To Increase

The latest US and Asia-Pacific press advertising forecasts from Zenith Media are given here. US In the US, both newspapers and magazines are expected to show negative growth this year, with no return to positive growth until 2004. The latest magazine advertising revenue figures from the Publishers Information Bureau (PIB) show revenue increasing by 6.1%… Continue reading US And Asia-Pacific Press Ad Growth Forecasts

The latest European magazine and newspaper advertising growth forecasts from Zenith Media, compiled by Merrill Lynch, are shown here. European magazine adspend has been revised down to -2.2% for 2002, from the December forecast of 0.8% growth. For 2003, the forecast has been reduced from 2.9% to 2.5%. Newspapers have been cut back from 1.0%… Continue reading European Press Advertising Forecasts From Zenith Media

Consumer magazines have weathered the advertising downturn better than any other UK press sector, with revenue growth for the industry virtually unchanged since 2000. According to Advertising Association statistics, consumer magazines ad revenue actually grew by 3.9% in 2001, whilst all other press media were experiencing the depths of the fall-out. National newspapers and business… Continue reading UK Press Advertising Forecasts: Consumer Mags Remain Stable

Business to business (B2B) media in the US remains in a slump as we move into the second half of 2002, according to an analysis by PBI Media’s MIN. The group reports that the expected pick-up in advertising pages and revenues has yet to emerge. Forecasts from Veronis Suhler Stevenson predict that B2B magazine revenues… Continue reading US B2B Mags Show Continued Slump Into Second Half

The latest figures on national newspaper circulation, released by ABC, show that overall the market did not see a great change in the number of copies sold, showing that the timing of World Cup matches in June did not work in newspapers’ favours. More titles lost ground than gained it during June compared to May.The… Continue reading ABC National Newspaper Round-Up – June 2002

Figures from French publishing group, Lagardere, suggest that there is no recovery in advertising levels for US magazines, according to analysts at Merrill Lynch. Lagardere has magazine publishing and other media operations in a number of regions around the world, so its figures provide some degree of yardstick by which to measure various markets. Merrill… Continue reading Lagardere Shows Poor Revenue At US Mags, No Improvement Before October

The number of visitors to local newspaper sites in the United States is rising faster than the total internet audience, according to a report by comScore Media Metrix. The study examined newspaper sites in ten major markets between December 2001 and May 2002 and found only a few examples where the growth in internet usage… Continue reading Traffic To US Newspaper Sites Soaring, Says comScore

Total US magazine advertising revenue increased 6.1% year on year in June, closing at $1.4 billion, according to the latest data from the Publishers Information Bureau (PIB). However, the number of advertising pages fell by 1.2%, to 18,905. In the calendar year to date, advertising revenue closed at $7.7 billion, a decline of 1.6%, and… Continue reading US Mags Revenue Grows, But Volumes Decline In June

UK press advertising revenues may be showing signs of an upturn, albeit patchy, according to analysts at Merrill Lynch. At Trinity Mirror, struggling national revenues have begun to recover in May and June, turning positive after a 10.3% decline in the first five months of the year (see Trinity Mirror Sees Very Little Visibility, Poor… Continue reading UK Press Advertising On The Up?