The latest figures from the NRS show a decline in national newspaper readership for the six month period ending February 2001. Overall the sector was down 3.6% compared to same period last year, with just four titles showing an increase.The Daily Star took the greatest tumble, losing almost 16% of its readership or 250,000 readers.… Continue reading National Newspaper NRS Round-Up – February 2001
The national press market continued to decline during 2000 with overall circulation down 1.3% and readership slipping 5.5%. The popular papers were the worst affected by circulation falls while quality titles took the brunt of the fall in readership.Popular Sunday papers suffered the worst circulation falls over the year, losing 3.4% of average annual sales… Continue reading National Press Market Round-Up – 2000
A new study by the Innovation International Media Consulting Group for the World Association of Newspapers (WAN) claims that newspapers which take their classified advertising onto the Web do not lose print revenues. The study looked at online classified advertising predicted that for the foreseeable future, print classified will remain a mainstay of the newspapers’… Continue reading Newspapers Are Not Suffering Due To Online Classifieds
Europeans are watching more TV than ever before according to new research published by the Media Edge. The average European watches over three hours per day, with the Italians and the Spanish watching the most at over 4 hours per day, compared to 3 hours per day in 1989 for Italians and 3½ hours per… Continue reading Research Reveals Increasing Consumption Of Media Across Europe
Month On MonthFigures from the Audit Bureau of Circulations (ABC) for February 2001 show that national newspaper circulation fell by 1.1% month on month. Most titles saw a drop in their circulation base during the period, with just eight newspapers bucking the trend.The worst performers were the Sun, which saw a 3.7% dip in sales… Continue reading National Newspaper ABC Round-Up – February 2001
The Advertising Association has released new forecasts for UK advertising growth during 2001. While TV, radio, outdoor and regional newspaper estimates have been downgraded, the market as a whole is forecast to grow by 3.9% due to healthy expectations for national newspapers and business magazines. Previous New AA forecasts AA forecasts TV 2.7%… Continue reading AA Downgrades Forecasts But Predicts Healthy Outlook For Nationals
According to preliminary estimates from the Newspaper Association of America, newspaper advertising expenditures for 2000 totaled $48.7 billion, an increase of 5.1% over 1999 National advertising was up by 13.7%, to $7.7 billion for the year, retail advertising was up 2.4% to $21.4 billion and classified rose by 5.1% to $19.6 billion. “While some media… Continue reading US Newspaper Ad Spend Hit $48.7 Billion in 2000
Being a bit of a glossy ‘zine queen, I was squeaking with excitement when the review copy of the long awaited Glamour landed on my desk. Edited by Jo Elvin, who did wonders for New Woman (its edge has definitely been blunted since her departure, although rising ABC figures don’t reflect this), published by the… Continue reading First Issue Review: Glamour
The Guardian newspaper last week unveiled investment plans for its Saturday edition. Weekend magazine is to become a glossy with 60% more editorial pages and two of the newspaper’s weekday supplements – Space and The Editor – will be added to its current six sections. The move follows similar announcements from its broadsheet rivals, the… Continue reading Insight Analysis: National Newspapers Look To Boost Female Readership With New Saturday Offerings
The Audit Bureau of Circulation’s (ABC) latest newspaper circulation figures show that the top two weekly regional titles in terms of circulation remain the same, with the West Briton Series once again overtaking the Essex Chronicle Series for the top position, managing a larger actual change (169 compared to 44 for the Essex Chronicle Series)… Continue reading ABC Figures Reveal Steady Progress From Regional Weekly Titles
