Future has secured its ongoing relationship with Microsoft by winning the contract to publish the only Windows publication to be officially licensed by the software manufacturers. The launch, Future’s biggest computer magazine for three years, will be backed with a £750,000 promotional spend, covering point-of-sale promotions, covermounts and packaging.The agreement for Future to produce Microsoft… Continue reading Future Wins Official XP Magazine Licence
The latest figures from the Audit Bureau of Circulations (ABC) show that during February the national newspaper market as a whole saw a 1.1% decline in circulation, representing an actual month on month change of a fraction under 300,000.Worst hit in numbers terms was the normally quite buoyant Daily Mail, whose circulation was down by… Continue reading National Newspaper ABC Round-Up – February 2002
Total magazine advertising revenue for the month of March closed at $1.4 billion, a 1.7% decrease on last year, according to the latest data from the Publishers Information Bureau (PIB). Advertising pages for March were 19,350 – down 10.0% from last year. Year-to-date (January-March) advertising revenue decreased 6.3%, closing at $3.3 billion and ad pages… Continue reading US Magazines Revenue Decline Slows In March
Total US magazine advertising revenue for the month of February came in at $1.1 billion, an 8.2% decrease from year on year, according to Publishers Information Bureau (PIB). Advertising pages by volume for February were 15,326, down 16.3% from last year. Year-to-date, advertising revenue decreased 9.7%, at $1.9 billion, and ad pages were 27,233, down… Continue reading US Magazines Revenues Dip 8.2% In February
According to the latest Advertising Confidence Index report from Jack Myers, newspapers and consumer magazines will be the last media sector to recover from the current downturn. Print media was ranked last amongst all media types as being the sector least likely to experience ad revenue growth in the next twelve months. Confidence in newspaper… Continue reading Press Will Be Last Sector To Recover Says Myers
NRS National Newspaper Round-Up – January 2002The latest national newspaper readership figures released by the NRS show that for the period August 2001 to January 2002, the readership of national newspaper titles grew by 0.2% to just below 66 million. As in recent months, significant movement in both directions was seen in the broadsheet market.The… Continue reading NRS National Newspaper Round-Up – January 2002
The Audit Bureau of Circulations (ABC) has released regional newspaper figures for the period July to December 2001. The figures show that the Kent Messenger series appears to have reversed the downward trend seen in the preceding period, with a 20.1% year on year increase in circulation which makes it the top regional newspaper by… Continue reading ABC Regional Weeklies: July – December 2001
Whilst many believe that newspaper websites diminish the number of readers who will actually fork out for a paper copy of their chosen paper, analysis of circulation at 236 French newspapers by Pressflex shows no such effect. On the contrary, a typical French newspaper with a web site outperformed its siteless peers between 1999 and… Continue reading Newspaper Websites Are Not Reducing News-Stand Sales, Says Pressflex
Latest figures from the Advertising Association suggest that regional press ad revenue is set to fall by 0.8% this year, compared to the -0.2% decline forecast by the AA in October. AA Regional Press Forecasts, YoY Change (% Growth) 1998 1999 2000 2001 2002 Sep-99 6.8 1.5 3.2 Dec-99 6.8 4.5 5.3… Continue reading Regional Press Forecast Comparisons From The AA
colspan=”6″>Magazine Adspend Forecasts (% Growth)
