Following the previous ABC audit, the food magazine market continues its downward spiral in circulation in the Jan – Jun 1999 figures. Only 4 magazines, Somerfield Magzine, Sainsbury’s-The Magazine, Waitrose Food Illustrated and BBC Good Food, recorded any improvement in year-on-year comparisons. Six monthly comparisons paint an equally bleak picture with all but 2 magazines… Continue reading Food Magazines’ Circulation Decline Continues
After numerous successive increases year on year, FHM finally experienced a dent in sales figures for the first half of 1999. Still the 74,362 buyers who left the magazine were compensated for by FHM Collections‘ debut with over 80,000 sales. The loss only represented a 9.6% deficit, whilst Arena, Sky and Face experienced more substantial… Continue reading Bizarre For Him As FHM Finally Slides
Banish images of garden gnomes, swampy ponds and steel iron furniture from your mind before you delve into the fruits of Neweden, as this new title from IPC does for gardening what the Spice Girls and All Saints did for pregnancy – makes it ‘cool’. Think minimalist, think Zen, think ‘Daahhhhling!’. This glossy cacophony of… Continue reading First Issue Review – NewEden
Whilst many will continue to ask whether men are indeed ‘from Mars’ and women ‘from Venus’ there are a worrying number of 16-30 year old boys who firmly believe that they are from the world of F1 racing, Bond-esque gadgetry, stunning (and one day “available”) women and Premiership football.There is nothing new in adolescent aspiration… Continue reading First Issue Review – Boys’ Toys
A new television listings magazine? Surely there are enough. Well that’s what I thought on being assigned to review this latest offering from Emap. They must surely have been aware of the ill-fated Film & TV Week, launched two years ago to the month and surviving a grand total of 10 weeks (see Newsline). Indeed… Continue reading First Issue Review – Heat
When I started playing computer games, back in the dark mid-80s, everything on the screen that you could shoot, jump on or dodge was made up of badly stuck together squares. Quite small and differently coloured squares, admittedly, but still easily-identifiable, ninety degree-cornered squares. And the screen was a twenty year old television. And the… Continue reading First Issue Review – Arcade
ZM – Front Cover“Pile driver, rod, master of ceremonies, magic twanger, little general, John Thomas, third leg, upright citizen, pud, quarter master, coral branch, dangus and… wait for it… gap stopper.” Oh yes, NatMags’ ZM has adorned the first twenty pages of its first issue with as many willy-words as the editorial team and a… Continue reading First Issue Review – ZM
Untold is on the streets and sees itself a cross between the ‘nipple count’ school of men’s magazine publishing and those journals ‘still feasting on the carcass of a beast called yuppie’ (Time Out). Untold‘s articles ooze style and confidence and treats its audience with respect. It is also not too preachy and not too… Continue reading First Issue Review – Untold
This new magazine from the Nat Mags stable is aimed at women with children aged 1-10 and aims to give support ‘through the first decade of parenthood, starting where our little sister magazine Having a Baby leaves off’. Unsurprisingly perhaps, this title has a very similar feel to She magazine, and on a number of… Continue reading First Issue Review – M
Right, I’m not going to pull any punches here. Future’s new lifestyle/car/motorbike magazine Redline is for sad boy-racers who can’t get girlfriends and spend all of their money and affection on lumps of metal which are only supposed to get them from A to B. They also probably still listen to Iron Maiden and wear… Continue reading First Issue Review – Redline
