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UK consumer magazines’ share of total advertising spend is set to increase over the next 12 years according to the Long Term Advertising Expenditure Forecast from the Advertising Association, to be released this week. According to a report from the PPA, the AA figures predict that consumer mags’ share of adspend will rise from 6.1%… Continue reading UK Consumer Mags To See Rising Share Of Adspend In Long-Term

New research claims that the newspaper industry has underestimated the threat posed by the web, reports Mediapost. A study, conducted by Gordon Borrell of Borrell Associates and Clark G. Gilbert of the Harvard Business School, has warned US newspapers that they have become complacent and need to adapt to the changing media landscape. “They’re not… Continue reading Newspapers Must Face Up To Challenge Of The Net, Says Report

NRS figures for the six months ending in August 2002 reveal a relatively positive period for national newspaper readership, which increased by 0.9% year on year to just over 66.4 million, up from 65.9 million in the same period the previous year.The most activity was seen in the broadsheet market with the Sunday Times, which… Continue reading NRS National Newspaper Round-Up – August 2002

The business to business (B2B) information technology publishing sector saw advertising page volumes decline by 24.1% during August, according to the latest figures from United Business Media (UBM). UBM’s US publishing division, CMP Media, saw its own ad volumes decline by 10.3% in the month, buoyed by an increase in share of the market from… Continue reading Technology Advertising Remains Very Weak, Says UBM

The viability of paid-for content will be the focus of this year’s World Electronic Publishing Conference to be held in Barcelona next month. “Beyond The Printed Word” is organised by the publishing technology association IFRA, the World Association of Newspapers (WAN) and the magazine publishers association FIPP. The conference, which will take place on 17… Continue reading Publishers Step Up Search For Online Profits

Express Newspapers has confirmed that the new Sunday Star will be launched this weekend with a cover price of 35p.Speculation suggests the low price could spark a price war with what is likely to become the paper’s biggest rival, tabloid market leader the News of the World, which sells for 65p.The details of the new… Continue reading Sunday Star Set To Spark New Price War

The latest ABC figures for National Newspaper circulation reflect a relatively positive picture of newspaper circulation throughout August. Month on month circulation increased by 1.6% overall.The worst fall in percentage terms was seen at the Daily Record, which extended its losses month-on-month by 10.3%. The Financial Times was close behind, dropping 4.3% to 439,423. At… Continue reading ABC National Newspaper Round-Up – August 2002

Total US magazine advertising revenue increased 2.7% year on year in August, closing at $1.1 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for August was 14,498, down 5.8% from last year. In the year-to-date, revenue reach $9.9 billion, flat on the previous year, and ad… Continue reading US Magazines Ad Revenue Rises, Volumes Dip In August

The Telegraph group is launching an interactive promotion with John Smith’s ale which is giving readers the opportunity to write sports features.The campaign, designed to reinforce the current TV adverts, will invite readers through newspaper, online and direct mail promotion, to submit “no-nonsense” 100-word articles about top televised sporting events.The “Just ‘Ave It” campaign will… Continue reading Telegraph Launches John Smith’s Campaign

The Sunday Times is to launch a new stand-alone motoring supplement called Driving as part of its September relaunch (see Sunday Times Plans September Relaunch For Style).The new supplement will replace the existing Motoring section, which appeared in the back of the paper’s current sports section, and is to be edited by Nick Gardner. It… Continue reading Sunday Times Launches New Motoring Section