The National Readership Survey (NRS) has released readership figures for February 2002. Overall the national newspaper market has seen a minor decline, of 0.4% year on year, although some dramatic performances, both positive and negative, were seen in the broadsheet and tabloid markets.The largest year on year increase in readership was seen at the Guardian,… Continue reading NRS National Newspaper Round-Up – February 2002
The number of consumer magazine launches in the UK during the first two months of 2002 rose by 61% year on year, according to the April issue of Seymour‘s Monthly Monitor, as reported by the Periodical Publishers Association (PPA). During January and February 58 new consumer mags hit the market, as compared with just 36… Continue reading UK Consumer Mags Launches Rise In Early 2002
Future has secured its ongoing relationship with Microsoft by winning the contract to publish the only Windows publication to be officially licensed by the software manufacturers. The launch, Future’s biggest computer magazine for three years, will be backed with a £750,000 promotional spend, covering point-of-sale promotions, covermounts and packaging.The agreement for Future to produce Microsoft… Continue reading Future Wins Official XP Magazine Licence
The latest figures from the Audit Bureau of Circulations (ABC) show that during February the national newspaper market as a whole saw a 1.1% decline in circulation, representing an actual month on month change of a fraction under 300,000.Worst hit in numbers terms was the normally quite buoyant Daily Mail, whose circulation was down by… Continue reading National Newspaper ABC Round-Up – February 2002
Total magazine advertising revenue for the month of March closed at $1.4 billion, a 1.7% decrease on last year, according to the latest data from the Publishers Information Bureau (PIB). Advertising pages for March were 19,350 – down 10.0% from last year. Year-to-date (January-March) advertising revenue decreased 6.3%, closing at $3.3 billion and ad pages… Continue reading US Magazines Revenue Decline Slows In March
Total US magazine advertising revenue for the month of February came in at $1.1 billion, an 8.2% decrease from year on year, according to Publishers Information Bureau (PIB). Advertising pages by volume for February were 15,326, down 16.3% from last year. Year-to-date, advertising revenue decreased 9.7%, at $1.9 billion, and ad pages were 27,233, down… Continue reading US Magazines Revenues Dip 8.2% In February
According to the latest Advertising Confidence Index report from Jack Myers, newspapers and consumer magazines will be the last media sector to recover from the current downturn. Print media was ranked last amongst all media types as being the sector least likely to experience ad revenue growth in the next twelve months. Confidence in newspaper… Continue reading Press Will Be Last Sector To Recover Says Myers
NRS National Newspaper Round-Up – January 2002The latest national newspaper readership figures released by the NRS show that for the period August 2001 to January 2002, the readership of national newspaper titles grew by 0.2% to just below 66 million. As in recent months, significant movement in both directions was seen in the broadsheet market.The… Continue reading NRS National Newspaper Round-Up – January 2002
The Audit Bureau of Circulations (ABC) has released regional newspaper figures for the period July to December 2001. The figures show that the Kent Messenger series appears to have reversed the downward trend seen in the preceding period, with a 20.1% year on year increase in circulation which makes it the top regional newspaper by… Continue reading ABC Regional Weeklies: July – December 2001
Whilst many believe that newspaper websites diminish the number of readers who will actually fork out for a paper copy of their chosen paper, analysis of circulation at 236 French newspapers by Pressflex shows no such effect. On the contrary, a typical French newspaper with a web site outperformed its siteless peers between 1999 and… Continue reading Newspaper Websites Are Not Reducing News-Stand Sales, Says Pressflex
