Express Newspapers has confirmed that the new Sunday Star will be launched this weekend with a cover price of 35p.Speculation suggests the low price could spark a price war with what is likely to become the paper’s biggest rival, tabloid market leader the News of the World, which sells for 65p.The details of the new… Continue reading Sunday Star Set To Spark New Price War
The latest ABC figures for National Newspaper circulation reflect a relatively positive picture of newspaper circulation throughout August. Month on month circulation increased by 1.6% overall.The worst fall in percentage terms was seen at the Daily Record, which extended its losses month-on-month by 10.3%. The Financial Times was close behind, dropping 4.3% to 439,423. At… Continue reading ABC National Newspaper Round-Up – August 2002
Total US magazine advertising revenue increased 2.7% year on year in August, closing at $1.1 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for August was 14,498, down 5.8% from last year. In the year-to-date, revenue reach $9.9 billion, flat on the previous year, and ad… Continue reading US Magazines Ad Revenue Rises, Volumes Dip In August
The Telegraph group is launching an interactive promotion with John Smith’s ale which is giving readers the opportunity to write sports features.The campaign, designed to reinforce the current TV adverts, will invite readers through newspaper, online and direct mail promotion, to submit “no-nonsense” 100-word articles about top televised sporting events.The “Just ‘Ave It” campaign will… Continue reading Telegraph Launches John Smith’s Campaign
The Sunday Times is to launch a new stand-alone motoring supplement called Driving as part of its September relaunch (see Sunday Times Plans September Relaunch For Style).The new supplement will replace the existing Motoring section, which appeared in the back of the paper’s current sports section, and is to be edited by Nick Gardner. It… Continue reading Sunday Times Launches New Motoring Section
NRS figures for the February to July period in 2002 reveal a mixed picture for newspaper readership. The overall number of people reading newspapers remains fairly static, with a 0.3% growth compared to the same period last year.Despite the frenzy surrounding the tabloid price war between The Sun and the Mirror, NRS figures reveal more… Continue reading NRS National Newspaper Round-Up – July 2002
The hi-tech, business to business publishing ad market continued to show steep declines during July, with page volumes down by 28.2% year on year. According to the latest statistics from United Business Media’s CMP division, the market has decreased by 47.4% in the calendar year to July 2002 and by 54.3% compared to the same… Continue reading Hi-Tech Business Publishing Ads Remain Weak, Says CMP Media
The Audit Bureau of Circulations (ABC) has released regional newspaper figures for the period January to June 2002. The figures reveal a less than impressive performance for the majority of the top ten paid for regional titles, with circulation declining virtually across the board year on year. Birmingham’s Sunday Mercury experienced the most significant downward… Continue reading ABC Regional Newspapers: Jan-Jun 2002
Newspaper advertising expenditures for the second quarter of 2002 reached $10.9 billion, down 1.8% year on year, according to preliminary estimates from the Newspaper Association of America (NAA). Retail advertising spending was flat in the quarter, off just 0.1% to $5.3 billion. National was down 1.7% to $1.8 billion and classified slipped 4.1% to almost… Continue reading US Newspaper Revenue Down 4.0% In First Half, Says NAA
US magazine readership amongst adults has increased by 5.3% since 1998, outpacing the 4.4% growth in the adult population over the same period, according to the Magazine Publishers of America (MPA) and Mediamark Research Inc. (MRI). Ellen Oppenheim, chief marketing officer and executive vice president of the MPA, notes that this growth comes despite the… Continue reading US Magazine Readership Growth Outpaces Population Rise
