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The Advertising Association has released new forecasts for UK advertising growth during 2001. While TV, radio, outdoor and regional newspaper estimates have been downgraded, the market as a whole is forecast to grow by 3.9% due to healthy expectations for national newspapers and business magazines.   Previous  New    AA forecasts  AA forecasts  TV 2.7%… Continue reading AA Downgrades Forecasts But Predicts Healthy Outlook For Nationals

According to preliminary estimates from the Newspaper Association of America, newspaper advertising expenditures for 2000 totaled $48.7 billion, an increase of 5.1% over 1999 National advertising was up by 13.7%, to $7.7 billion for the year, retail advertising was up 2.4% to $21.4 billion and classified rose by 5.1% to $19.6 billion. “While some media… Continue reading US Newspaper Ad Spend Hit $48.7 Billion in 2000

Being a bit of a glossy ‘zine queen, I was squeaking with excitement when the review copy of the long awaited Glamour landed on my desk. Edited by Jo Elvin, who did wonders for New Woman (its edge has definitely been blunted since her departure, although rising ABC figures don’t reflect this), published by the… Continue reading First Issue Review: Glamour

The Guardian newspaper last week unveiled investment plans for its Saturday edition. Weekend magazine is to become a glossy with 60% more editorial pages and two of the newspaper’s weekday supplements – Space and The Editor – will be added to its current six sections. The move follows similar announcements from its broadsheet rivals, the… Continue reading Insight Analysis: National Newspapers Look To Boost Female Readership With New Saturday Offerings

The Audit Bureau of Circulation’s (ABC) latest newspaper circulation figures show that the top two weekly regional titles in terms of circulation remain the same, with the West Briton Series once again overtaking the Essex Chronicle Series for the top position, managing a larger actual change (169 compared to 44 for the Essex Chronicle Series)… Continue reading ABC Figures Reveal Steady Progress From Regional Weekly Titles

NRS figures for the six month period ending January 2001 show a continuing decline in national newspaper readership. The sector overall was down 4.8% compared to the same period last year with all but two titles losing readers.The Sun was the only newspaper to increase its readership during the period, up 1.4% to 9.5m, while… Continue reading National Newspaper NRS Round-Up – January 2001

Circulations across flagship regional newspapers are continuing to decline, according to the latest figures from the Audit Bureau of Circulations (ABC). In a year on year analysis for the six month period to January 2001 only one of the top ten titles increased its circulation base.The Wolverhampton Express & Star is the top regional newspaper… Continue reading Circulations Across Flagship Regionals Continue To Decline

—> The new ABC figures saw major magazine sectors registering declining circulations year on year. Despite this, forecasters predict growth in both ad revenue and market launches. Areas which contribute most to publisher’s circulations are the women’s monthly and weekly markets. However, with both markets declining, they are not expected to be growth areas in… Continue reading Insight Analysis: Star-Studded Future Beckons For The Magazine Market

Imagine a magazine that combines the serious style elements of Elle and Vogue which keep the upmarket advertisers flocking in, the “finger on the pulse of high street trends” that retains Cosmopolitan’s winning position with young women and the “celebrities in frocks at premieres/at home with their reclaimed oak kitchen units” voyeurism that helped the… Continue reading First Issue Review: InStyle

Gaming magazines continue to suffer declining sales according to the latest audit from the ABC, with all but one title in the sector falling in a year on year analysis. Official Dreamcast Magazine from Dennis Publishing was the only title to increase its circulation over the period, adding 3% to its circulation base.The worst performing… Continue reading Gaming Titles Suffer Further Decline