The outlet’s digital director and assistant editor discussed the strategic move of installing a partial paywall.
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BBC bias has always been a matter of opinion. What was needed was independent research and now we have some from Cardiff University. Its findings do have a clear outcome, but perhaps not in the way expected.
The Daily Mail’s gaming vertical has over 450,000 followers on TikTok and is looking to expand after testing the market over the past year. Endemic gaming companies have inked commercial deals in the process.
According to data shared by Mantis, keywords such as “victims”, “injuries”, “wounds” and “incident” have been commonly flagged by standardised agency blocklists.
Sky Bet was looking for cut-through during the busy Christmas period and turned to a mix of “less competitive areas” to “super-size” the gift of sport.
Channel 4’s study on Gen Z attitudes presents serious implications for everyone in politics, education and journalism.
In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.
Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.
Our research has found that young news readers are not interested in the same news stories as we in adland are. Advertisers need to remember this if they want to grab their attention.
| Maria Iu
The publisher commercial chief on recognising potential, timeless musical pursuits and the importance of continuous learning.